MKT 306 Marketing Strategy Assignment
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Added on 2021-02-20
MKT 306 Marketing Strategy Assignment
Added on 2021-02-20
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MKT 306 MARKETING STRATEGYASSESSMENT QUESTION
EXECUTIVE SUMMARY The report has highlighted marketing audit which includes SWOT and PESTLE analysis of Ariel(P&G). The report has also discribe the market share of Ariel (P&G) that what is the market andhow large is the market of Ariel (P&G). The study also describe the uniqueness of Ariel and whythe product is so much purchased by the consumers, as the product is cost effective, high qualityand easy to use. Further it highlights the performance evaluation of Ariel (P&G) ie, pastrevenuegenerated. And suggestion is given to increase the sales of Ariel.
Table of ContentsEXECUTIVE SUMMARY ............................................................................................................2INTRODUCTION ..........................................................................................................................4PART 1............................................................................................................................................4Marketing audit (internal and external environment) of following organisation........................4USP of Ariel (P&G) and evaluation of competitive performance.............................................6PART 2 ...........................................................................................................................................7Marketing objectives and goals to increase brand awareness, sales and market share...............7Suggestion to improve the sales of P&G..................................................................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTION Marketing strategies is a tool which determine the objectives of the organisation.Marketresarchers analyze the market and evalute the right marketing strategy for the efficiency of theorganisation. Ariel (P&G) is the marketing line of laundry detergents, the company is located inUK. Ariel is the product which is largely sold in all types of markets. The study will highlightsthe marketing audit of Ariel (P&G)(Widuri and Sutanto, 2019). internal and external factorswhich are affecting the working of company. Internal factors will include SWOT analysis andexternal factors will include PESTLE analysis. Further the report will highlight the market shareof Ariel (P&G). And more the study will detail the unique selling proposition(USP) of Ariel.Further the study will highlights evaluation of performance of P&G. And 4Ps (product, place,price, promotion) of marketing will be explained in the report. The report will do the STP ofP&G and also give suggestions to increase the sales and market share.PART 1Marketing audit (internal and external environment) of following organisation. Ariel is the marketing line of laundry detergents made by proctor and gamble. Thecompany is located in UK. Ariel is also known as Dynamo in Malaysia and Singapore. Marketing audit (internal) of Ariel (P&G). Strength- Ariel (P&G) has a very great brand name and it the one of the best detergent brand.The company has a very successful marketing and advertising channels. The products offered byAriel (P&G) are high quality products. The sales of company are very high as they have verystrong distribution channel(Widuri and Sutanto, 2019).Weaknesses- The prices of Ariel (P&G) products are high as compare to other products as itprovides high quality products, which turn price conscious customers away. Some people avoidconsuming this detergent as they think about its fragrances. Opportunities- Market of Ariel (P&G) can also be increased to rural areas. There is a largeamount of population who still not consumes these products can be converted as new users byeffcient marketing strategies. Company can also diversify its product range into another relatedsegments(Dai and Qiao, 2015). Threats- Products offered by other competitive brand at low pierces affects the company sales.The sales are also reduced due to high inflation rates(Widuri and Sutanto, 2019). Competitionfrom international and local brands affects Ariel (P&G)'s market share.
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