Patagonia: Case Study
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Added on 2020-05-08
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Running Head: Marketing and Strategy Marketing and Strategy Patagonia: Case Study Executive summary The outdoor apparel industry is a trendsetting growing industry that is gaining ground in US and Europe. This case study throws light on Patagonia’s internal strengths and weaknesses along with the opportunities offered by the industry and threats faced in the same. This case study throws light on Patagonia’s internal strengths and weaknesses along with the opportunities offered by the industry and threats faced in the same.
Patagonia: Case Study
Added on 2020-05-08
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Running Head: Marketing and StrategyMarketing and StrategyPatagonia: Case Study
Marketing and Strategy1Executive summaryThe outdoor apparel industry is a trendsetting growing industry that is gaining ground in US and Europe. Patagonia is one of the leading players of the industry with unmatchable quality of its products. The brand truly believes in the high thinking philosophy and remains uncompromised on the apparel quality.The company’s distinct and unique marketing strategies has gathered a lot of attention from the masses as well as the classes and helped the brand target a wide audience. The US as well as UK have been adopting increasingly strict environmental laws. The pesticide free cotton usage and the “1% of the planet” initiative by the firm has clearly given it a strong competitive edge.The apparel industry overall is growing at a rapid pace with various new players entering and exiting at the drop of a hat. The cost of switching brands for the consumer is less and hence calls for an increasing competition in the industry. This competition has led to the emergence of various low priced products. However, Patagonia has clearly established a ‘no compromise on quality’ policy. The distinctness of the brand lies with its uncompromising quality and truly effective advertising strategies adopted. This case study throws light on Patagonia’s internal strengths and weaknesses along with the opportunities offered by the industry and threats faced in the same. A thorough competition analysis is also performed to gain an insight about the company’s standing in the industry. Various models like SWOT, PESTLE and 5 forces of Porter have been applied to Patagonia brand and the apparel industry in general. This has helped to achieve a clearer insight of the industry. Various journals and online sources have been referred to for the purpose of this research which have been cited below.
Marketing and Strategy2ContentsExecutive summary.........................................................................................................................1Introduction......................................................................................................................................2Task 1: Examining external environment and industry competition...............................................2Political........................................................................................................................................2Economic.....................................................................................................................................3Socio-cultural...............................................................................................................................3Technological...............................................................................................................................3Porter’s Five force Model................................................................................................................4Threat of new entrants..................................................................................................................4Threat of substitutes.....................................................................................................................4Bargaining power of suppliers.....................................................................................................4Bargaining power of buyers.........................................................................................................4Competitive rivalry......................................................................................................................4Task 2: Company resources and competencies...............................................................................5Company resources......................................................................................................................5Human resource........................................................................................................................5Financial stability.....................................................................................................................5Distribution channels................................................................................................................5Company competency..................................................................................................................5
Marketing and Strategy3Quality of products...................................................................................................................6Innovation in design.................................................................................................................6Organizational culture..............................................................................................................6Environment friendly approach................................................................................................6Marketing strategies.................................................................................................................6Unique selling...........................................................................................................................7Task 3: Mission statement...............................................................................................................7Task 4: SWOT analysis...................................................................................................................8Strengths.......................................................................................................................................8Weaknesses..................................................................................................................................8Opportunities................................................................................................................................9Threats..........................................................................................................................................9Referencing......................................................................................................................................9Appendices....................................................................................................................................11
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