Marketing Strategy and Plan Assignment 2022

Running Head: Marketing Strategy and Plan
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Marketing Strategy and Plan
Student Name
3/23/2020

Running Head: Marketing Strategy and Plan
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Contents
Introduction......................................................................................................................................3
History and Background of the company........................................................................................3
Current brand and key business level strategies..............................................................................3
2020 environmental assessment......................................................................................................4
Strategies for future growth.............................................................................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

Running Head: Marketing Strategy and Plan
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Introduction
In order for businesses and industry to expand in such a sector to a degree, the management of
business in the dynamic environment by sustainable means plays a crucial role. One of
Patagonia's businesses is also rising on the market by its special business place in the
international market. In comparison to every other organization, Patagonia is not just a
corporation. CEO Yvon Chouinard has founded an outdoor and machinery business that is aimed
at changing the way we see customer and sustainable growth. Chouinard's leadership makes
Patagonia an iconic company that encourages a healthy life by caring for the environment and as
a social compass for companies and consumers. (Bititci, 9).
In the following part there will be detailed analysis of the current strategies that is adopted by the
company as well as the future plan that help them to grow I the market in a sustainable manner.
History and Background of the company
Founded in 1972, Patagonia has used its direct mail catalogs to sell goods and supplies for
outdoor use and in notably to support organizations opposing genetically modified plants,
overfishing and landing. Chouinard said that it cannot survive on the planet's current usage
habits and that it was important to put the earth first and to create a sustainable business model
that recycles and uses resources. The message from Patagonia also demonstrates that such issues
are taken into account although they are not popular. "Patagonia achieved the highest level of
sales on the market for outdoor clothes and accessories. The organization manufactures and
distributes sporting apparel and accessories to skiers, surfers and other advocates in extreme
sport willing to pay for the brand in Patagonia and its environmental values (Chen et al, 63).