PM 303 Strategic Management
17 Pages4085 Words49 Views
GSM London
Strategic Management (PM303)
Added on 2020-04-15
PM 303 Strategic Management
GSM London
Strategic Management (PM303)
Added on 2020-04-15
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Running head: STRATEGY MANAGEMENTStrategy ManagementName of Student:Student ID:Name of University:Author’s Note:
1STRATEGY MANAGEMENTExecutive Summary:This report has taken in the case of Patagonia, an outdoor clothing company based inCalifornia. The company has been playing it tactically in the industry of outdoor apparel tostay in competition with some of the best through attracting more and more customers andshowing responsibility towards the environment. The company has been able to stay aheadfor the strategies it has been able to implement over the years. Moreover, the missionstatement has been evaluated along with SWOT analysis of the company to determine theinternal analysis of the company.
2STRATEGY MANAGEMENTTable of ContentsIntroduction:...............................................................................................................................4External environment and industry competition within outdoor active lifecycle clothingindustry.......................................................................................................................................4Political:.................................................................................................................................4Economic Factors:..................................................................................................................5Social Factors:........................................................................................................................5Technological Factors:...........................................................................................................5Legal Factors:.........................................................................................................................6Environmental Factors:..........................................................................................................6Industry Competition:............................................................................................................6Critically discuss Patagonia’s resources and competencies for gaining competitiveadvantage................................................................................................................................7Porter’s Five Forces:..............................................................................................................7Competition Intensity:........................................................................................................8New entrants:.....................................................................................................................8Substitution Products:........................................................................................................9Power of customers:...........................................................................................................9Power of Suppliers:..........................................................................................................10Core Competencies:.............................................................................................................10Patagonia’s current mission statement can support its growth and expansion strategies........10
3STRATEGY MANAGEMENTPatagonia’s Mission Statement:...........................................................................................10SWOT evaluation of Patagonia................................................................................................12SWOT analysis of Patagonia...............................................................................................12Strengths:..........................................................................................................................12Weakness:........................................................................................................................13Opportunities:...................................................................................................................13Threats:.............................................................................................................................13Conclusion:..............................................................................................................................14References:...............................................................................................................................15
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