Report on Operations Management- Holden

Added on -2020-02-24

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Running head: OPERATIONS MANAGEMENTOperations managementName of the UniversityName of the studentAuthors note
1OPERATIONS MANAGEMENTExecutive summary:The report demonstrates the background of Holden, a manufacturing organization based inAustralia along with the description of services and products produced. Report comprise of twoparts that is Part A and Part B. In first part, literature review relating to quality management isdiscussed in addition to development of House of quality for Holden products. It also discussesabout quality management strategies adopted by selected organization. In the second part ofreport, literature review has been discussed relation to layout and process strategies ofmanufacturing organizations. Furthermore, process and layout strategies of Holden have beendemonstrated in the report. Later part of report deals with development of theoretical layout andrecommendations for improving the link between quality management and layout strategies.
2OPERATIONS MANAGEMENTTable of ContentsIntroduction:....................................................................................................................................3Discussion:.......................................................................................................................................4Part A:..............................................................................................................................................4Literature review relating to quality management:..........................................................................4Holden quality management strategies:...........................................................................................5House of quality:..............................................................................................................................7Part B:............................................................................................................................................10Literature review relating process and layout strategies:..............................................................10Holden process and layout strategies:............................................................................................12Theoretical layout:.........................................................................................................................12Recommendations:........................................................................................................................14Conclusion:....................................................................................................................................15References:....................................................................................................................................16
3OPERATIONS MANAGEMENTIntroduction:Holden is an Australian automobile manufacturer based in Port Melbourne. Organizationwas established in 1856 in South Australia as saddler manufacturer. Over the years, organizationevolved from repairing car upholstery to the full-scale manufacture of shells of vehicle body.The production of car of Holden was diverted to aircraft, weapons and vehicle body construction.Australian car market was dominated by steady production of sedan and utility models ofHolden. Holden continued to operate as a General motors’ subsidiary in Australia along withexporting engines and vehicles to other countries. In the history of Australia, Holden has aspecial place as the first all Australian car manufacturers. The company has a vehiclemanufacturing operations at Adelaide and on site engineering manufacturing plants. It also hasstrong network of dealership that helps in distribution of its vehicles. A center of expertise isaccounted by company in process of engineering and design performances. A status of ingenuity,adaptability, spirit of strength and significance have been acquired by organization. Organizationevolves from a domestic manufacturer to an exporter of engines, vehicles and automotiveexpertise for market diversification (Brown et al. 2013). Major operating facilities of Holden arelocated at Dandenong, Fisherman Bend, Elizabeth and Lang Lang in South Australia. Theproducts of Holden are selected for development of house of quality are SUV that is suburbanutility vehicle and the name of SUV brand includes Trailblazer, Trax and captiva. Discussion:Part A:Literature review relating to quality management:Several issues that are crucial in planning process are captured by a matric format inQuality function deployment. One of the recognized and widely used form of this method ishouse of quality matrix. One of the major concerns of manufacturing sector during the WorldWar II was quality that led to the emergence of concept of total quality management. This wasdiscovered in US companies that provided them with competitive edge against ever-growingcompetition from Japanese organizations. The business world was introduced with qualitymanagement and methodologies of quality improvement. Business objectives of organization areachieved through high level of quality that would help in providing a source of competitive

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