This article discusses the target market for Lush Cosmetics, including demographic, psychographic, geographic, and behavioral factors. It also explores the positioning of Lush in the market.

Situation Analysis

Analyzing the current situation and marketing activities of a chosen company and making marketing recommendations.

Target Market for Lush Cosmetics

Assignment for Marketing Management (MM)

An Introduction to Marketing

This presentation evaluates the marketing strategies of Lush Cosmetic Company and how they have gained insights into the behavior of their targeted customers. It also analyzes their brand positioning and provides recommendations for diversifying their marketing methods.

Lush Cosmetic Company: Marketing Strategies and Brand Analysis

PowerPoint Presentation

This presentation evaluates the marketing strategies of Lush Cosmetic Company and how they have built and strengthened their brand. It covers segmentation, targeting, and positioning strategies, customer analysis, perceptual mapping, marketing mix, and recommendations for diversifying marketing methods.

Presentation

This study material discusses the segmentation, targeting, differentiation, and positioning strategy used by Plastic Whale, a company combating plastic pollution in Sydney. It explores the market segmentation based on geographic, demographic, psychographic, and behavioral factors. The target audience is identified as young professionals with a local family segment. The material also covers the differentiation strategies employed by Plastic Whale and its positioning statement.

Target Market for Lush Cosmetics

End of preview

Assignment for Marketing Management (MM)

An Introduction to Marketing

Lush Cosmetic Company: Marketing Strategies and Brand Analysis

Lush Cosmetic Company: Marketing Strategies and Brand Analysis

Segmentation, Targeting and Differentiation and Positioning Strategy

Report on Advertisements and Their Consumer Impacts

Target Market for Lush Cosmetics

End of preview

Assignment for Marketing Management (MM)lg...

An Introduction to Marketinglg...

Lush Cosmetic Company: Marketing Strategies and Brand Analysislg...

Lush Cosmetic Company: Marketing Strategies and Brand Analysislg...

Segmentation, Targeting and Differentiation and Positioning Strategylg...

Report on Advertisements and Their Consumer Impactslg...

Assignment for Marketing Management (MM)

An Introduction to Marketing

Lush Cosmetic Company: Marketing Strategies and Brand Analysis

Lush Cosmetic Company: Marketing Strategies and Brand Analysis

Segmentation, Targeting and Differentiation and Positioning Strategy

Report on Advertisements and Their Consumer Impacts