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Lush Cosmetic Company: Marketing Strategies and Brand Analysis

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Added on  2023-01-03

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This presentation evaluates the marketing strategies of Lush Cosmetic Company and how they have gained insights into the behavior of their targeted customers. It also analyzes their brand positioning and provides recommendations for diversifying their marketing methods.

Lush Cosmetic Company: Marketing Strategies and Brand Analysis

   Added on 2023-01-03

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Lush cosmetic Company
Lush Cosmetic Company: Marketing Strategies and Brand Analysis_1
Table of Contents
Introduction and company overview
Brand Analysis
Segmentation-targeting and positioning
Customer Analysis
Perceptual mapping
Marketing Mix
Conclusion and Recommendation
References
Lush Cosmetic Company: Marketing Strategies and Brand Analysis_2
Introduction and Company Overview
This presentation is aimed at evaluating current marketing strategies of Lush company
and how they have gained insights into the behavior of their targeted customers and
used that information for building and strengthening their brand.
Lush is a British company operating in cosmetics industry. It manufactures natural and
vegetarian cosmetics range and offers whole range of cosmetics for face, hair and body
including creams, soaps, shampoos, shower gels, lotions, moisturizers, scrubs, masks,
etc. (Lush, 2020)
Lush Cosmetic Company: Marketing Strategies and Brand Analysis_3
Brand Analysis
Company Lush Retail Limited
Category/sector Cosmetics retail
Tagline Fresh handmade cosmetics
USP Organic products, minimal preservatives
Segmentation Women cosmetics (Paschen and et.al., 2017)
Target Market Women inclined towards vegan lifestyle
Positioning Happy people making happy soap
Competitors Johnson & Johnson, Proctor and Gamble, The Body Shop, Clinique, Origins
Lush Brand Analysis and STP in summary:
Lush Cosmetic Company: Marketing Strategies and Brand Analysis_4

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