logo

Marketing of John Lewis Assignment

14 Pages3736 Words273 Views
   

Added on  2021-01-02

Marketing of John Lewis Assignment

   Added on 2021-01-02

ShareRelated Documents
MARKETING
Marketing of John Lewis Assignment_1
TABLE OF CONTENTSTASK 1............................................................................................................................................31.1 INTRODUCTION.....................................................................................................................31.2 Marketing process......................................................................................................................31.2.1 Analysis on mission and objective................................................................................31.2.2 Situation Analysis..........................................................................................................41.2.3 Marketing strategy.........................................................................................................81.2.4 Marketing Mix decisions...............................................................................................91.2.5 Implementation and control ........................................................................................101.3 The role of marketing in creating value for customers............................................................111.4 Stakeholders engagement and their impact on marketing activities........................................12CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
Marketing of John Lewis Assignment_2
TASK 11.1 INTRODUCTIONMarketing is one of significant function of business through which corporation canintroduce and market its product and services. It is exchange process of product and servicesbetween seller and buyer. It includes several activities such as advertising, selling, promotion,distribution etc. The current report is based on the marketing and its significance within businessenterprise that is John Lewis. It is one of the leading company in the retail industry and offers awide range of products such as cosmetics, perfumes and household products. In this study,situation analysis of the John lewis has been systematically discussed.1.2 Marketing processMarketing process is the procedure of analysing the opportunity in the market, select thetarget market and management of marketing efforts and analysing the opportunities in themarket. In order to initiate the marketing procedure, organisation have to focus on the severalaspects such as situation analysis, marketing strategy, marketing mix decision, budget,implementation and controlling etc.1.2.1 Analysis on mission and objectiveIn the 1929 John Lewis was founded in Oxford street by Spedan lewis. Corporation is afamous retailer which offers high quality of luxury products and services. Firm offers a range ofcommodities for women, kids, men. Business enterprise also serves cosmetics, perfumes andhousehold products. John Lewis has more than 50 stores throughout England, Scotland andWales.MissionJohn Lewis mission is to deliver stylish, classic, unique design products and services. Itsmain objective is to increase customer satisfaction by delivering high quality of products andservices to them. Organisation desires to become number one retail outlet which offers clothes.Company visions is to become number one fashion retailer in the world. ObjectivesFirm objective is to open more branches in the main cities around the world and it has 35of the stores are traditional department stores. It uses attractive themes and appearances for itsphysical stores in the city. Now, company is going to launch the woollen clothes for all age
Marketing of John Lewis Assignment_3
group of customers such as kids, male, female etc. The main purpose of launching new productis to attract large numbers of customers and earn maximum profitability.1.2.2 Situation AnalysisAs John Lewis main aim is to produce unique, stylish and fashionable products andservices and its vision is to become number one retailer in the world. For achieving thisobjective, corporation must focus on the business environment that consists of internal andexternal factors. These elements affect business activities and functions, so it is very importantfor firm to conduct analysis of business environment, so as it can cope up with changes bydeveloping impressive business strategies. PESTLE AnalysisPolitical- Every nation's government have some specific regulation, policies, rules, practices thathave to be followed by every organisation in their business. Political factors can also disrupt thesupply chain and other operations of business (Jaramillo and Spector, 2015). Due to regularchanging policies, regulation and rules, organisation have to make changes in its businessoperation.Social and cultural- Customer taste, preferences, life style, culture, social norms, backgroundetc. affect John Lewis business operation. In order to make business effective and earn maximumprofitability, corporation have to focus on the customer requirement and deliver services anditems accordingly (Kubacki and et.al., 2015). By developing understanding demographics,people standard, education level, attitudes etc. John Lewis has met customer expectation and hasestablished good position in the market.
Marketing of John Lewis Assignment_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Business Strategies of John Lewis Partnership: A Case Study
|18
|5435
|43

Strategic Management Portfolio TABLE OF CONTENTS
|11
|3371
|414

Assignment: Marketing Plan
|14
|3604
|481

Key Relevant Changes Within UK Fashion Retail
|10
|3279
|278

Retail Theory and Practice - PDF
|11
|3506
|73

Marketing Fundamentals Assignment - Tesco
|12
|3524
|406