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Marketing Theory and Practice Assignment

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Added on  2020-05-16

Marketing Theory and Practice Assignment

   Added on 2020-05-16

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Running head: ADVERTISING THEORY AND PRACTICEAdvertising Theory and PracticeFord Motor Company: Tough is not EnoughName of the StudentName of the UniversityAuthor’s noteExecutive summary
Marketing Theory and Practice Assignment_1
1ADVERTISING THEORY AND PRACTICEThis report contains an analysis of the Ford motor company’s tough is not enough campaign. Thetheory of promotional mix, integrated marketing communication along with traditional andonline media has been discussed in the following report. The analysis of the campaign has beendivided according to the medium that has been chosen to communicate with the audience. Someof the significant findings of the analysis is the importance of market research along with theprominence of media planning and media selection to ensure the maximum effectiveness of acommunication campaign.
Marketing Theory and Practice Assignment_2
2ADVERTISING THEORY AND PRACTICEContents1.Introduction..............................................................................................................................32.About the company and background of the case study............................................................33.Integrated Marketing Communication.....................................................................................44.Role of media planning in IMC................................................................................................55.Analysis of the Ford campaign.................................................................................................66.Traditional media used in the campaign by ford......................................................................77.Online media used in the campaign by Ford............................................................................98.Conclusion..............................................................................................................................109.Reference list:.........................................................................................................................11
Marketing Theory and Practice Assignment_3
3ADVERTISING THEORY AND PRACTICE1.Introduction In strategic management of a business organisation there are fundamentally four Ps in themarketing mix is used as a guideline to develop an operational framework for the company.These four Ps are: price, product, place and promotion. Therefore, it can be said that promotionis one of the key elements in the success of a business enterprise. Business organisations send alot of investment on the promotional aspect of the product or services in order to increase theprofitability and the sales of the business (Khan 2014). Promotional mix is the way ofcommunication for the organisation with the end customers, with the help of the strategiesdeveloped in this department an enterprise reaches out to the end customers in order to not onlycommunicate but also develop a valuable relationship. Promotional mix includes: public relation,advertising, sales promotion direct marketing, digital marketing and personal selling (KumarPatra 2017). These can be further subdivided in several categories depending on the type ofmedium used or the kind of promotion that is being done. In this report the campaign of Fordmotors taking over the market is discussed. With the help of Integrated MarketingCommunication and strategic communication the organisation gained an edge over thecompetition in the market (Haughton et al. 2015). 2.About the company and background of the case study Ford is an American multinational organisation that manufactures automobiles. Thecompany was established in the 1903 and has over the years gained good reputation andgoodwill from the market as well as the customers (Corporate.ford.com, 2018). The subject that
Marketing Theory and Practice Assignment_4

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