Marketing Principles: Segmentation, Sub-Branding, SWOT Analysis, and Advertising

Marketing principles

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Draw a segmentation table for the flavoured milk in Australia and provide rationale for the
segmentation variables used........................................................................................................3
Lewis’s road creamery entering sub branding strategies;............................................................5
Develop Swot analysis for Lewis Road Creamery chocolate milk brand and recommendations
.....................................................................................................................................................6
Develop an advertising Facebook for the proposed brand of chocolate milk in Australia..........7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The marketing of dairy product is most crucial aspect of company strategy will be helpful
for determining the competition and audience. By the help of establishing the parameters, that
can easily get decide the aspects of dairy business in order to highlight the most effective place
in order to advertise and capture the target audience (Ansari, and et.,al. 2017). Now, in the
context of the report, Lewis Road creamery a chocolate milk company draw the segmentation
table for the flavoured milk as well as using the sub – branding strategies as well as giving some
of the recommendation for company.
MAIN BODY
Draw a segmentation table for the flavoured milk in Australia and provide rationale for the
segmentation variables used
The Lewis Road creamery milk company is global dairy product, this contains the several
items are related from the skimmed milk powder, butter, cheese chocolate milk, yogurts. By the
help of distribution of supermarket and hypermarket convenience stores.
Segmentation table
Market overview The Lewis Road creamery is the chocolate
milk company is related to the early food
category, that is become expected to grow at
high. The company is one of its early food
categories is adopted by the mankind and a
crucial part of human nutrition as the, major
focus of product is on chocolate milk because
now a days youth almost like the, flavoured
milk. as well as there are also various health
benefits has been motivating population of all
segments (ERICKSON, 2019). Because
flavoured milk is considered as the package of
nutrients essential for human body and a major
source of calcium.so, while the company wants

to expand in Australia, these are the major
things will be focused while influencing the
customers.
Market dynamics There are nutritional benefits offered by milk
products is related to major driver for growth
in other country like Australia. because the rich
contents of vitamins, minerals and proteins
present into the flavoured milk (Eswari, and
et.,al,2020)The other reason for growth of
flavoured milk products, due to rising of
customer spending as well as growing
population of Australia and their preference in
nutritional rich food products. However, there
is also rise veganism and plant- based eating
preference of vegetarian population of
flavoured milk products, that is totally become
associated with consumption of milk and key
points of expanding its business.
Market segmentation The Lewis Road creamery is producing a liquid
milk and flavoured milk is now a days a major
dairy food that is rapidly focused to rising their
health consciousness and living standards of
consumers as well as infants are the key
promoters of milk market in the form of infant
as well as baby milk. The growing supply of
flavoured milk will also support the growth in
segment according to the statistics of the food
and agriculture (Goldberg and et., al 2018).
Apart from this, country Australia, is focused
to growing retail business of flavoured milk
products. As well as company is also plan to