Strategic Management at Marks and Spencer

Module Title:STRATEGIC MANAGEMENT
Module Code: MGT 6800
MARKS AND SPENCER

Contents
INTRODUCTION
Background Information
Strategic tools to analyze methods of development used by M&S
Analyze and evaluate the leadership style at M&S
Change management models critically examine strategy implementation at M&S
What is the future sustainability strategy for M&S?
CONCLUSION
REFERENCES

INTRODUCTION
Marks and Spencer is a major British multinational retailer with headquarters in London,
England, that specializes in selling clothing, home products and food products, mostly of its own
label. This report highlights information on the issues such as the background of the company
which is relatable with the case study of Saturday boy. Strategic tool help to analyze the market
of Marks & Spencer which was done with porter’s five force analysis model. Analysis and
evaluation of leadership style of Marks & Spencer. Model of change management used by the
company with the implementation of their strategy. With these issues this report also discusses
the strategy of sustainable path and initiatives taken by Marks & Spencer (Fähnrich and et.al.,
2020).
Background Information
Marks & Spencer is a leading company in many fields such as items that are related with
consumables or fashion across the world. The mission of the company is to offer quality products
to their customers. They are known for the service they offer in the market as because of that
reason they have been able to build their heritage. Marks & Spencer is dealing with the problem
of high level of competition from the competitors of their level in the form of strategy used for
pricing, other than that they have tools to promote their products at low price which is helping
them a lot. The CEO of Marks & Spencer has been changed and Steve Rowe is facing difficulty
as the methods of the company is not performing well enough and one of the reasons for that is
the budget for households has been less this year. But on the contrary, many of the competitors
of the company has performed well and that is why investors are demanding a change in the
strategy although the chief executive has not come up with any of it yet but changes in the
company has been observed as employees are guided to work in a smarter way than a drastic
way. It is because of the chief executive of the company that they have been able to change their
approach. They need to present something unique and different so that they can get back the
attention of customers as all the products related to fashion launched by them were not that
impressive because of which they lost around 6 per cent of sales. It is important that just like the
success of Marks & Spencer in food related items the company gains back their position in
fashion and other household related items (Macnamara and Gregory, 2018). This can only be
done if they change their methods and strategies after analyzing the needs and wants of the