International Expansion and Organizational Structure of Marks & Spencer

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TABLE OF CONTENT
 INTRODUCTION
 OVERVIEW
 INTERNATIONAL EXPANSION
 ORGANIZATIONAL STRUCTURE
 THE ORGANIZATIONAL STRUCTURE OF M&S
 IMPACTS OF DIGITAL TECHNOLOGY ON
INTERNATIONAL EXPANSION
 CONCLUSION
 REFERENCES

INTRODUCTION
 The organizational structure is the system which outlines the certain activities which
are directed towards the goals of the organization for achieving them.
 International expansion is the strategy which helps the business in the entering the
marketing the international market.
 For this project the chosen organization is Mark & Spencer which wants to expand its
business in the international business.

OVERVIEW
 Marks & Spencer which is also abbreviated as M&S is a
British multinational retailer which has been specialized for
selling clothing, home products and food products.
 This organization was founded in 1884 by Michael Marks
and Thomas Spencer in Leeds.
 This organization is very well-established in UK with a
great brand name for its clothing products which can help
the business in the asserting the exclusive nature of luxury
of the food and beverages.