This report provides an overview of Marriott hotels, its target audience, brand positioning, marketing mix, and recommendations for improvement. Marriott is the biggest and fast-growing hotel chain across the world, known for its exceptional customer service and consistent hospitality. The report discusses how Marriott meets the needs and wants of its customers through the marketing mix, including product, pricing, promotional mix, and place. The report recommends changes in the marketing mix of Marriott to add benefits to its product strategy, introduce new products, and lower prices to gain more market share.