Marriott hotels: overview, target audience, brand positioning, marketing mix and recommendations

Running Head: MARRIOTT 0
Consumer Report

MARRIOTT 1
Contents
Marriott hotels: overview, target audience, brand positioning, marketing mix and
recommendations.......................................................................................................................2
Introduction............................................................................................................................2
Overview of the Hotel............................................................................................................2
Target audience of Marriott....................................................................................................2
Brand positioning of Marriott.................................................................................................3
How Marriott hotel meets the needs and wants of its customers through the marketing mix4
Conclusion: Recommended changes in the marketing mix of Marriott.................................5
References..................................................................................................................................6

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Marriott hotels: overview, target audience, brand positioning, marketing mix and
recommendations
Introduction
In the recent time, competition has increased to the greater phase. Due to this, it is essential
for the hospitality industry to bring the innovative services. In the report, discussion is carried
on the Marriot hotels. It has also discussed the target customers, brand positioning of hotel as
well as marketing mix. In addition to this, recommendations are also provided where it can
make improvement.
Overview of the Hotel
Marriott is the biggest and fast growing hotel chain across the World. The best hospitality
industry is known for always putting the people first. It is founded that Marriott has around
6500 properties in 127 countries across the globe. It is also recognized as the superior and
best service provider as compare to its competitors. It is best known for the effective and
consistent hospitality provider. It is also recently known as the five star by ensuring the award
winning properties across the world. each hotel as well as resort of the Marriott tends to
exceed the expectation by offering the innovative services. Each property of the Marriott
provides the unique way to connect experience and expand the World. In addition to this, it is
also rewarded as the most effective business hotel by providing the innovative and elegant
service to the business travellers. It was also the first hotel to come up with the innovative
services such as heavenly bed, check in with the help of mobile and keyless entry. It helped it
in maintaining the premium quality (Dhir, 2019).
Target audience of Marriott
Due to its quiet and undistracted accommodation, it has firstly targeted all those customers
who are seeing the high catering and standard cuisine for the hotel. Marriott has founded the
perfect way to target the customers in terms of the geographical and personal characters. By
targeting the travellers, it tends to encourage the visitors for sharing their ideas for improving
the modern and unique travelling experience across the design, wellness, culinary and