The assignment discusses the importance of effective cost management in the hospitality industry, using Marriott International as a case study. It explores the company's budgeting process, cost control strategies, and provides recommendations for improving profit margins.
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Group report- Marriot hotel in UK
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Table of Contents EXECUTIVE SUMMARY............................................................................................................3 Budgeting and controlling cost...................................................................................................3 Recommendation for the hotel...................................................................................................4 REFERENCES................................................................................................................................6 .........................................................................................................................................................6
EXECUTIVE SUMMARY Hospitality sector is one of the leading industries that has captured success in market. The hoteliers have to establish a good management and functioning at their organisation for attracting more number of customers (Gupta and Pradhan, 2017). Housekeeping department of Hotel deals with the room service and general upkeep of hotel. Hotels offers various facilities like laundry, dry cleaning, mini bars, etc. Hotels must establish new trends in their hotels for making customers happy and satisfied.These includes remote cleaners, protection of items from dust, green rooms, effective staff management, new communication techniques, new lightnings in hotel, ceiling motion sensor lightning, change in Mini fridges, etc. Housekeeping employees are a requirement of hotel industry and they have to be skilled in order to maintain cleanliness of the Hotel ambience. Housekeeping employees are the ones who take care of the hygiene, cleanliness and development of Hotel's architecture and place. Budgeting process is necessary for Marriott hotel for knowing the cash inflows and outflows of the operations of business. This helps company in controlling the cost incurred in performing different hospitality operations like housekeeping, cleanliness, food and beverages, transportation, etc. In Marriott International Hotel, overhead expenses like guest entertainment and transportation, data processing, property maintenance, administrative and general expenses are minimised for cost control. Environmental policiesplayanimportantroleintheorganisations.Marriotthoteltakescareabout environmental policies and initiatives fordeveloping a good image in front of customers and government. Budgeting and controlling cost The hoteliers uses budgeting and forecasting for their strategic planning and financial control. This helps in measuring the standards of the performance of the hotel. A business cannot achieve it's targeted return or profit if it does not has an overview of a clear budget. The budgeting process is a valuable control tool that helps in operation establishment of hotel industry in offering services to tourists and travellers (Renda, 2017). The process of budget in a hotel begins with departmental budget. This will provide overall cost that is related to different operations of hotel like housekeeping, valet, repairs and maintenance, reception, room service, etc. The cash budget for hotel is prepared by collecting the knowledge of departmental revenue
and expense. This estimates the overall cost of hotel. In a Hotel like Marriott International Ltd, departmental budget is a time consuming process and requires a lot of manpower. In the management of Marriott International, the departmental budgeting process is divided into four steps described below- The department mangers are given a task for collecting information about revenue, expenditure and cost. The old trends are analysed and revenue that is produced by revenue centres like Restaurants,banqueting,Brassiere,Frontoffice,roomservice,businesscentreis estimated by these managers. Expenditures are subtracted from estimated revenue of the department. Information is finalised by the managers of department and combining this data into report. The revenue and expenses are combined with budgeted cost and revenue report in department budget and after this the management of Marriott International Hotelestablishes a cash budget. This hotel adopts a cash budget for making effective decisions for the management and it will increase their future abilities for paying expenditures and debts. Cash budget also helps management of hotel to determine cash inflows and outflows. Controlling cost is defined as the practice of identification and reduction of business expenses for maximising profits of business. Controlling cost help Hoteliers in maximising the revenue and return on investment. In Marriott they increases revenue per room and average daily rate for maximising profits. There are three areas on which Marriott Hotel focuses for controlling cost and these are labour, direct expenses and overhead expenses (Harrison, and Lock, 2017). Marriott hotel uses cross training for cost control efforts.In Marriott International Hotel, overheadexpenseslikeguestentertainmentandtransportation,dataprocessing,property maintenance, administrative and general expenses are minimised for cost control. Recommendation for the hotel The recommendation for Marriott International for increasing the profit of organisation are listed below- Marriott should use new trends of management of hospitality industry like effective staff management.
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New communicative techniques should be followed at workplace which will help in planning of an effective housekeeping. Outsourced housekeeping is a good option for controlling cost of Marriott hotel. A proper budget is required by this organisation for proper functioning of operations and management of hotel services. Marriott should follow environmental policies so that it will develop it's brand image and reputation.
REFERENCES Books and Journals Gupta, D. and Pradhan, B. B., 2017. Capital Budgeting Decisions in India: Manufacturing Sector Versus Non-Manufacturing Sector.IUP Journal of Applied Finance.23(1). Harrison, F. and Lock, D., 2017.Advanced project management: a structured approach. Routledge. Renda, A., 2017. One step forward, two steps back? The new US regulatory budgeting rules in light of the international experience.Journal of Benefit-Cost Analysis.8(3).pp.291- 304.