Mass Media to New Media

Mass Media to
New Media
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Contents
INTRODUCTION...........................................................................................................................3
FIRST SECTION.............................................................................................................................3
SECONED SECTION.....................................................................................................................4
THIRD SECTION...........................................................................................................................6
Example 1...............................................................................................................................6
Example 2...............................................................................................................................7
REFRENCES...................................................................................................................................8
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INTRODUCTION
Completing research on mass media is essential in order to understand the changes with
mass media platform with technological evolutions and advancement. Interview is a qualitative
research method where in a conversation is completed and questions are asked to elicit
information from respondents or research participants (Asklund and et. al., 2019). Conducting an
interview research involves training because the interviewer has to ask questions to the interview
in a professional manner in order to gain relevant and reliable information from interviewees. It
can involve asking both open ended question and close ended questions to converse with
respondents in order to gain suitable kind of data for completing the research in a timely manner.
Usually two or more people are involved in conducting interview research as it requires
exchange of information to a series of questions and answers. This report examines the interview
research method and describes the main strengths and weaknesses of using interview method for
researching on mass media topics. In addition to this, relevant academic tests related to mass
media are used as examples to show the application of interview research method in mass Media
Research.
FIRST SECTION
Strengths
 Detail Oriented: Using the interview research to gain data for researching mass media
topics is advantageous because it provides detailed information by observation and
conversing with the respondents directly (Burnie and et. al., 2018). In fact interviews can
help just the non-verbal behavior of the respondents to understand perspectives of the
respondent on the specific mass media topic more accurately and profoundly. In this way
the usage of interview for conducting research on mass media topic is beneficial because
interviewer has the control over the amount of information which needs to be collected
from specific respondents to gain detailed data on every topic or team of the
investigation.
 In-depth information: Interviews provide opportunity to gain in depth information from
each respondent which is beneficial for completing research on mass media topics. With
the help of interviews investigators are able to understand the opinions views and beliefs
of the respondents clearly is there any builder interview to ask for detailed opinions
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