MBA Marketing Management - Doc

MBA Marketing
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
Campaign of Intel............................................................................................................................3
Samsung marketing compaign.........................................................................................................5
Apple (Get A Mac) campaign..........................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Technology is science or knowledge put into practical used to solve problems or invent
useful tools. Technology changes the whole lifestyle of human and also brings the revolution in
the field of electronics. The companies like Apple, Intel and Samsung are the most famous and
the evolving technology full companies which creates the history and also these companies self-
made. Technology is also an application of science used to solve problems. But it is vital to
know that technology and science are different subjects which work hand-in-hand to accomplish
specific tasks or solve problems. Many companies are using the wide range of technologiesto
stay competitive, they create new products and services using technology, and they also use
technology to deliver those products and services to their customers on time and within budget.
A good example is mobile phones companies like Apple & Samsung, these mobile empires, use
high-end technology to create new smartphones and other electronic devices to stay competitive.
This competitive edge is gained through employing advanced technology. This file includes the
different campaigns such as Intel, Samsung and Intel which are the top brands and the critical
analysis of these companies according to market segmentation, target marketing, product
positioning and customer driven marketing strategies and also the comparative analysis of these
companies as well.
Campaign of Intel
Intel is the most famous successful brand of the world that changes the whole scenario of
electronics and also brings the revolution in the field of electronics and it is reported as the
largest semiconductor chips maker. It is an American multinational corporation which is situated
in California. Intel ranked 46 in 2018 as the best and the largest corporation by the total revenue
(Camilleri., 2018).
Market Segmentation
Intel extends its market segmentation strategy with the StrongArm processor and today, Intel
recently acquired the Intel from Digital equipment Corporation. Intel focuses on this technology
and the main goal of the Intel in bringing this technology is to reduce the consumption and PC
companions, smart mobile phones, mobile POS devices and the digital TV set up box that also