This report analyzes the marketing campaigns of Intel, Samsung, and Apple, including market segmentation, target marketing, product positioning, and customer-driven marketing strategies.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
MBA Marketing Management
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Table of Contents INTRODUCTION...........................................................................................................................3 Campaign of Intel............................................................................................................................3 Samsung marketing compaign.........................................................................................................5 Apple (Get A Mac) campaign..........................................................................................................6 CONCLUSION................................................................................................................................7 REFERENCES................................................................................................................................9
INTRODUCTION Technology is science or knowledge put into practical used to solve problems or invent useful tools. Technology changes the whole lifestyle of human and also brings the revolution in the field of electronics. The companies like Apple, Intel and Samsung are the most famous and the evolving technology full companies which creates the history and also these companies self- made. But it is vital to know that technology and science are different subjects which work hand- in-hand to accomplish specific tasks or solve problems. Many companies are using the wide range of technologies to stay advanced, create new products and services using technology, and they also use technology to deliver those products and services to their customers on time and within budget. The mobile companies such asApple & Samsung, these mobile empires, use high-end technology to create new smartphones and other electronic devices and this is the only reason of their expansion. Thiscompetitive edge is gained through employing advanced technology. This file includes the different campaigns such as Intel, Samsung and Intel which are the top brands and the critical analysis of these companies according to market segmentation, target marketing, product positioning and customer driven marketing strategies and also the comparative analysis of these companies as well. Campaign of Intel Intel is the most famous successful brand of the world that changes the whole scenario of electronics and also brings the revolution in the field of electronics and it is reported as the largest semiconductor chips maker. It is an American multinational corporation which is situated in California. Intel ranked 46 in 2018 as the best and the largest corporation by the total revenue (Camilleri., 2018). Market Segmentation Intel extends its market segmentation strategy with the StrongArm processor and today, Intel recently acquired the Intel from Digital equipment Corporation. Intel focuses on this technology and the main goal of the Intel in bringing this technology is to reduce the consumption and PC companions, smart mobile phones, mobile POS terminals and the digital TV set up box that also targets on the market product line and also it targets on the embedded systems which is the most
evolving technology which involves the softy modem banks, high performance storage raid and the adapters, switches and routers etc (Key and Czaplewski., 2017). Target marketing The target marketing of Intel focuses on which new computer technology companies are coming in the market and so that the Intel brings the revolution in the field of technology and now the company starts targeting the customers which are young and the middle age adults who are looking for the new laptops and also the Intel try to bridge the gap between Macintosh and windows and both are shipping the models with advanced core processors of Intel and this increases the power and speed of the systems and that's why, all the branded companies are using the Intel processors in their system. Intel is showing the hike of around $50,000 on advertising in a year. Product Positioning Intel is already a successful and the most selling brand of the world and established its quality product manufacturer and innovator among the OEM companies.Intel chose a premium class products andIntel recently re-positioned themselves from ‘High Quality Technology Products’ to a 'Leader' in Technology Breakthroughs and one of the most important thing is it does not require and marketing because it is already a famous brand and also the strategy of the Intel is very strong in every segment. Intel is the only company in the electronic segment which discovers the latest technologies and also their technologies are used in the day to day systems like washing machines, ATM, computers which gives the biggest hike to Intel (Andreasen., 2018). Customer-driven marketing strategy Intel is a strong brand in the field of electronics and also the strategy of Intel is very strong and now Intel is the most famous brand and every big company is using the microprocessors and the ARM processors of Intel and it is the top brand and the core generation of Intel is increasing the demand of customers at a very large instant. The companies like Microsoft and Toshiba is using the technology of Intel because of the consistency in the technology and the fast processors are creating the positive image of Intel and the variation in the processors like corei3, corei4 etc (Ashley and Tuten., 2015). Comparative study of Samsung with apple with Intel
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Samsung and Apple are the most famous competition in the market where they have fight with the marketing strategy and new products and innovation in marketing of new smart phones. No doubt, these companies are using the latest technologies which beats the market but the Intel which is most successful brand and also the Apple and Samsung are using the processors of Intel which is the great achievement of Intel and also the processors of Intel are corei3, core14 brings the new revolution in the microprocessors which makes the system faster, smoother (Pearson and Perera., 2018). Samsung marketing compaign Market segmentation-segmentation of market involves a set of activities performed in a sequence.TheseactivitiesaretheessenceofSamsungmarketingstrategy.Segmentation involves dividing customers into different groups on the basis of their common characteristics. There are a different way of segmentation as Samsung is very famous company who is dealing with numbers of new products and electronics products. Multi- segmentation: Samsung targets more than one segments where they one product and there are lots of functions in the same thing. Like Samsung phone there are several variations of Samsung smart signage professional displays, led lights, different variants in camera. Imitate positioning- Samsung is known for imitative its main competitor which apple they copy them in some the functions (Groeger and Buttle., 2016). Anticipatory positioning- some phones of Samsung is low in turnover however these products such as mobile camera, image sensors and display, android updates and many more. Geographic segmentation of Samsung mobiles is in the 80 countries in worldwide. And its density among urban and rural areas as well. In demo-graphic section they divide gender and life cycle stage among bachelors and adults. Target marketing of samsung-Samsung’s targets a very wide range of consumers ranging from normal day to day usage devices to industrial standard equipment. The usual target age group of customers range from the 20 years to 50 years or even older, as long as the person has the ability to purchase and use the products that Samsung has to offer in the market.Samsung is In the very big and wide range of consumers ranging from normal user. The teenagers to early adults from the age of 14 to 25 are especially targeted because these users are easy to capture and this group of customers Is growing as Samsung saw that this group has more productive (Dahl, Eagle and Low., 2015).
The largest portion in the Samsung target market where they capture most of the customer are from this is thelargest portion of Samsung’s target market as this is the group of consumers that have the most ability to purchase any of the product Samsung has to offer in the market be it smartphones, smart television, cameras or any other household products like vacuum cleaners or washing machines. This portion of customers will continue to grow in the years to come. product positioning,: Samsung have newer and innovative products that same in the market very frequently and fast and Samsung is the worlds leading smartphones sellers in the market of united kingdom, India and united states of America. They different way of brand positioning they positioned the product in the among the young and adults(Fortenberry and McGoldrick., 2016). Comparative study of samsung with apple and IntelSamsung and apple are the most famous competition in the market where they have fight with the marketing strategy and new products and innovation in marketing of new smart phonesBut there is a difference between Apple and Samsung's ultra-wide-angle cameras. Samsung's offers a 123-degree field of view, while Apple's is slightly narrower at 120 degrees. Samsung run there policies and strategies in the different way and apple have different way. But the Intel is not into the electronic items like Televisions and mobiles which is the biggest advantage and also Samsung provides the budget friendly phones in the market and here Apply goes out from the competition because people cannot afford the iPhones because of their cost and maintenance and also the expensive operative system i.e., MAC is not available freely which is also the major issue for the Apple and this is the biggest advantage of Smasung. Apple (Get A Mac) campaign Apple launched it's first got a mac commercial in 2 may 2006. TBWA/Chiat/Day advertising agency created the campaign. In the first year apple company has launched 19 ads (Harding, 2017).apple has established an image as a great innovator of the industry when it comes to technology. The title of THE inncovator, apple has earned this title through it beloved products which are sleek, clever & most visual appealing. The campaign 'Get a Mac' was one of the best approach of company Apple to establish a brand identity & loyal following in the industry. Market segmentation For market segmentation apple has launched 66 campaigns continuously in one year. To distract the public from using PC to MAC (Scott and Scott, 2016). Apple has launched the campaign in
which there were two actors are there in which one is using MAC and other one is using PC. In the advertisement the MAC user seem to be young funny guy who always do the right things. While on the other hand actor using PC seems to be older man who is uptight and all it cares about work and no creativity (Venkatesh., 2015). Target marketing Initially this campaign of GAM was released not to target very 'tech savvy' person. The company apple mainly targeted on the average individual who uses pc, but they not quite sure what else they can do with the software. The company also focused on the public who has never thought of buying the MAC before this campaign launched. Product positioning Before the campaign, sale of the apple seemed to be slowly decreasing (Baker and Saren, eds., 2016). The market of the Apple was struggling to convince the audience that there product is better than that of the other company. As apple wanted to make the people aware of the benefits of using MAC. Apple showed their product as superior by taking the weaknesses of the PC as the strength of the apple company. The company states that PCs are always prone to viruses and showed the audience that they don't have such issues (Aithal and Jeevan, 2016). Differentiation and customer-driven marketing strategy Throughout the campaign the main message was that MAC is better computer & overall a nicer- guywhile showing PC is being arrogant, unreasonable, mean, boring and specific to work. Moreover, the display of MAC gives the sense of energetic vibe, overall cool, humility & caring. The most common strategy used by the apple company in the campaign was showing the product with the theme of simplicity. Next strategy was every episode they aired, they highlighted a specific PC they had. Another strategy used by the campaign was to highlight the problems PC had. The strategy used by the MAC was to show that PC looks bad, mainly worse than the company (Machado and Davim,eds., 2016). Perhaps the strategy used by apple is too able to capture the audience and keep them interested and attentive within the complete campaign. This ultimatelyincreasedthesalesoftheapplecompany.Appleprovidesthebestinclass performance and quality of the phones and the latest Iphone is 11 series is the biggest achievement of the Apple and also this company is regularly doing the expansion in the other countries which gives the biggest hike to this company and make this company number one in the world.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
The campaign Get a Mac turned to be the great success for apple. The company was effectively able to show that they are selling the best product in the market, the product which is more attractive and looks cool. Thus, the campaign proved to be the extremely effective and captured the targeted audience. And proved to be the best advertising campaign of the decade (Quelch, 2017). CONCLUSION This report concludes about the different marketing campaign i.e., Samsung, Intel and Apple and it is the biggest brand of the world. It concludes about the different segments such as the marketing segmentation, target marketing, product positioning, differentiation and customer- driven marketing strategies of different companies and this factors helps in analyzing the success rate of these organizations and the growth of the organization. These companies are so much updated and also self-made companies and this companies changes the complete life of the electronics. The technology is the best gift which is made by the human and also it is makes the life of human very easy and convenient and also the companies are regularly doing the innovation to advance the technology and so many companies such as Apple, Intel and Intel changes the definition of technology and now these companies are the running successfully and the iPhone which is the most successful product of Apple.
REFERENCES Books and references Camilleri, M.A., 2018. Integrated marketing communications. InTravel marketing, tourism economics and the airline product(pp. 85-103). Springer, Cham. Key, T.M. and Czaplewski, A.J., 2017. Upstream social marketing strategy: An integrated marketing communications approach.Business Horizons,60(3), pp.325-333. O’Mahony, S., 2015. A proposed model for the approach to augmented reality deployment in marketing communications.Procedia-Social and Behavioral Sciences,175, pp.227-235. Andreasen, A.R., 2018. Challenges for the science and practice of social marketing. InSocial Marketing(pp. 3-19). Psychology Press. Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory studyofbrandedsocialcontentandconsumerengagement.Psychology& Marketing,32(1), pp.15-27. Pearson, D. and Perera, A., 2018. Reducing food waste: A practitioner guide identifying requirementsforanintegratedsocialmarketingcommunicationcampaign.Social Marketing Quarterly,24(1), pp.45-57.
Groeger, L. and Buttle, F., 2016. Deciphering word-of-mouth marketing campaign reach: Everyday conversation versus institutionalized word of mouth.Journal of Advertising Research,56(4), pp.368-384. Dahl, S., Eagle, L. and Low, D., 2015. Integrated marketing communications and social marketing: Together for the common good?.Journal of Social Marketing,5(3), pp.226- 240. Fortenberry Jr, J.L. and McGoldrick, P.J., 2016. Internal marketing: A pathway for healthcare facilitiestoimprovethepatientexperience.InternationalJournalofHealthcare Management,9(1), pp.28-33. Venkatesh, R., 2015. Mobile marketing.International Journal of Research,2(2), pp.1175-1187. Pich, C., Dean, D. and Punjaisri, K., 2016. Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign.Journal of Marketing Communications,22(1), pp.100-117.