Marketing Campaigns of Intel, Samsung, and Apple

MBA Marketing
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
Campaign of Intel............................................................................................................................3
Samsung marketing compaign.........................................................................................................5
Apple (Get A Mac) campaign..........................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Technology is science or knowledge put into practical used to solve problems or invent
useful tools. Technology changes the whole lifestyle of human and also brings the revolution in
the field of electronics. The companies like Apple, Intel and Samsung are the most famous and
the evolving technology full companies which creates the history and also these companies self-
made. But it is vital to know that technology and science are different subjects which work hand-
in-hand to accomplish specific tasks or solve problems. Many companies are using the wide
range of technologies to stay advanced, create new products and services using technology, and
they also use technology to deliver those products and services to their customers on time and
within budget. The mobile companies such as Apple & Samsung, these mobile empires, use
high-end technology to create new smartphones and other electronic devices and this is the only
reason of their expansion. This competitive edge is gained through employing advanced
technology. This file includes the different campaigns such as Intel, Samsung and Intel which are
the top brands and the critical analysis of these companies according to market segmentation,
target marketing, product positioning and customer driven marketing strategies and also the
comparative analysis of these companies as well.
Campaign of Intel
Intel is the most famous successful brand of the world that changes the whole scenario of
electronics and also brings the revolution in the field of electronics and it is reported as the
largest semiconductor chips maker. It is an American multinational corporation which is situated
in California. Intel ranked 46 in 2018 as the best and the largest corporation by the total revenue
(Camilleri., 2018).
Market Segmentation
Intel extends its market segmentation strategy with the StrongArm processor and today, Intel
recently acquired the Intel from Digital equipment Corporation. Intel focuses on this technology
and the main goal of the Intel in bringing this technology is to reduce the consumption and PC
companions, smart mobile phones, mobile POS terminals and the digital TV set up box that also
targets on the market product line and also it targets on the embedded systems which is the most