The general manager plays a crucial role in an organization, overseeing various departments, planning and maintaining daily work activities, conducting meetings with other departments, and reporting on monthly activities. The manager also provides technical support to all departments, assists teams with costing spreadsheets, takes client feedback, and coordinates with administration to answer questions. Additionally, the manager contributes to strategic planning, reviews, and future projects, ensuring the integrity of the organization. Key roles of a general manager include representing the company in public and private sectors, utilizing technical and production efficiency to meet business goals, and overseeing financial and banking procedures.