Significance of Human Resource Management of McDonalds

Student Name
Student Number
Independent Research Project on
significance of human resource
management of McDonalds

Industry Partner
 McDonald is an leading American fast food enterprise that operates
in over 121 nations and 30,000 restaurants across the globe.
 McDonald’s expands into foreign nations through three methods-
joint ventures, franchising and enterprise owned restaurants.
 McDonalds has employed approximately 235,000 employees and
serves around 96% of the globe’s population.
 With centralized international structure, this enterprise focuses on
declining cost, and improving quality and operations.
 McDonalds vision is to become modern and progressive fast food
enterprise delivering contemporary customers experience.
 The mission of company is to deliver quality service and gives
value to their customers (Cania 2014).
 Some of the key partners of McDonalds are Kraft foods on US coffee
collaboration, Rovio entertainment for launching new- location
based promotion, and Cossette to bring about unique ad campaign.

Research Problem
The industry partners are facing several problems such
as, financial problems and equity, commitment levels,
disagreement in setting boundaries.
The specific problem that the research project will
explore is the human resource issues faced by the HR
managers of McDonalds.
This project will help the HR managers of McDonalds to
implement effective strategies and solve HR related
issues occurring within the workplace.
It is important to solve HR related problems within the
organization such as recruitment and training,
performance appraisals, maintain public relations,
maintaining proper work culture and managing disputes
(Cania 2014).

Research Aim
The research aims to explore the significance of
human resource management within the
McDonald.
The purpose of the research study is to analyse
how effective human resource management
improves business performance of McDonalds.
Effective human resource management help to
improve several problems of industry partners
of McDonalds. For example, these problems can
be declining revenue, increasing employee’s
turnover and declining customer’s demand.