McDonald's - Marketing Essentials
Added on 2021-01-01
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Marketing essentials
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LO1..................................................................................................................................................1P1. The key roles and responsibilities of the marketing function of McDonald's......................1P2. How roles and responsibilities of marketing relate to the wider organisational context......3LO 2.................................................................................................................................................4P3 Marketing mix to the marketing planning process to achieve business objectives and howdiffer from other organisations...................................................................................................4LO 3.................................................................................................................................................6P4 Marketing plan for McDonald’s............................................................................................6CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONMarketing is a process of promoting goods and services, marketing is a very importantbases of organization. marketing is the way of how the expand a business with the help ofpromoting, demand of customer, and profitability in marketing renewals. In this study we havebriefly discussed about key roles and responsibilities of the marketing function (Pike, S., 2015)Also discussing about how organization applies the marketing mix to the marketing planningMarketing function is defined as the role of business that helps in increasing profits. Marketingfunction have various responsibilities that includes developing marketing strategy for a particularproduct, services or new segment for customer. McDonald’s responsibility of marketing functionis planning, promoting of products, distribution, and development of products, etc. Organizationalways follows marketing function for betterment of overall development, and also haveresponsibility for their customers to provide service marketing is main part of organization thathelps to stable for any situation and analysing opportunity in market. In marketing process, it isimportant that development of new innovating and findings that help to improve the best way ofmarketing process. The practise of marketing management helps to decreased future losses andrisk-taking option LO1P1. The key roles and responsibilities of the marketing function of McDonald's.Buying and selling- Marketing function of organization has major focused on productsbuying and selling. (Scarborough, 2016).The purchasing power of customer shows thatwhether product will meet their need or not. Selling of product depends upon promotingprocess if promoting process is strong that selling of product will be easy and help inincreasing profit of organisation Storing – For marketing function that is essential that production storing is good becauseits help to increases life value of product. Best way of storing shows that howresponsible effective for organisation. It helps to hygiene food that is safely for used bythe customer without any doubts. In case demand is high that storing in large way thathelps to full fill demand of customer Promotion of products – marketing is important for organization, best way of marketingis advertising, online promotion, door to door promotions helps to keep customer mind1
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