MCKI TABLE OF CONTENTS Introduction
Added on 2019-12-03
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MCKI
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 A discussion on the range of decisions.............................................................................11.2 Information and knowledge for effective decision making..............................................21.3 Internal and external sources of information and understanding.....................................22.1 Identification of stakeholders...........................................................................................32.2 Development of business relationship..............................................................................42.3 Involve those identified in the decision making process..................................................42.4 Strategies for Improvement..............................................................................................5TASK 2............................................................................................................................................63.1 A discussion on the existing process of communication within HMRC..........................63.2 Appropriateness of communication process in HMRC....................................................73.3 Improvements to ensure greater integration of systems...................................................7TASK 3............................................................................................................................................83.4 Personal Communication and Development Plan............................................................8TASK 4............................................................................................................................................94.1 Existing approaches to collection, formatting, storage and dissemination of information94.2 Improvements in the collection, formatting, storage and dissemination of information..94.3 Strategy to improve access systems...............................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONManaging communication is a systematic process of planning, implementing andmonitoring all factors of communication between or within organisations. In general,communication is a two way process of sending and receiving information (Williams, 2015.).This report will help in developing communication process. Moreover, Foundation of anybusiness venture is dependent on decision making ability and effective communication of afounder. This report is based on case scenario in which David is planning to start its own coffeeshop in the city of London. This report will help in observing information and knowledgerequired for effective decision making. Furthermore, this report will also cover strategies toincrease personal networking to widen involvement in decision making process and will alsohelp in improving systems related to information and knowledge (Kankanhalli, Tan and Wei,2005). TASK 11.1 A discussion on the range of decisionsFor starting a new business David has to set a business structure which will include someimportant decisions for successfully running a new venture. David has to take followingdecisions,Operational level: For starting a new business, firstly David has to choose a place for hiscoffee shop in a well developed area of London which covers large number ofpopulation, which will help in running the business effectively and have several officesand collages (Eppler, 2006). After deciding a location for his coffee shop, David willrequire finance for buying or leasing the place for coffee shop and product range at acoffee shop, for instance how many types of coffee he want to serve to his customers andhow many variety of snacks he would serve along with coffee. Day to day running of a business: In the next step, David needs to take decisions for dayto day running of a coffee shop, for example availability of staff, purchase of groceries(Coffee/ Milk/ Other ingredients) and target customers. David's coffee shop targetcustomers who are working as professionals and are college students as they willappreciate affordable and good quality coffee (Dozier, Grunig and Grunig, 2013).1
However, to increase day to day running David's staff can offer seasonal snacks also totheir customers.Strategic Level: This is one of the most important elements to start up and run a newbusiness because strategies affect the whole business. As per the strategic plan David’scoffee shop will decide prices and promotion activities to attract more customers(Holtshouse, 2013). To promote new coffee shop, they can use people to advertisethrough word of mouth in nearby areas and can provide discount coupons in targetmarket area, similarly punch card and customer reward card can be helpful in brandpromotion activity of David's coffee shop. Furthermore, Strategic level also includeimportant decisions related to finance for daily operating business and marketingpromotion activities. However, all these important decisions should be taken in strategiclevel to open a new coffee shop. 1.2 Information and knowledge for effective decision makingIn order to make effective decisions David will have to collect information about hiscompetitor and target customers. In a process of opening a new coffee shop David will need tofind out its competitor's prevailing in the location because it will affect business in many aspects(Alavi, Kayworth and Leidner, 2005). For instance, someone is already running a coffee shop inthat area than customers will be divided and in that case David is required to take care of variety,quality, service and price criteria equally. Similarly, David will need to collect information about his target customer segment andalso he is required to get information about his target customer taste, such as, what kind of coffeethey will prefer and what kind of snacks they would like to have along with coffee (AO'Brien,Marakas and et. al. 2006). However, David can keep some dry sandwiches, bakery products(cookies and pastries etc.) and other non-coffee variety such as smoothies and frappes to attractmore and more customers at their coffee shop. Further, David can research about coffee shops inneighbourhood and provide the products similar or better from the competitors to the customer.New offers for regular customers and new customers daily of week-wise also help in retainingthe customers. 1.3 Internal and external sources of information and understandingWhile considering sources of internal and external information and understanding thenew business establishment. Internal source of information is mostly collected from inside the2
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