(PDF) Introduction to Communication and Media Studies

Added on - 24 Apr 2021

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Running head: MEDIA AND COMMUNICATIONSMedia and CommunicationsName of the StudentName of the UniversityAuthor Note
2MEDIA AND COMMUNICATIONSTable of ContentIntroduction......................................................................................................................................3Overview of the industry.................................................................................................................3Employment opportunities in the industry......................................................................................6Type of job roles in the sector.........................................................................................................8Recruitment process used by organizations in the sector................................................................9Suitable strategies for developing or professional career development in the sector....................10Conclusion.....................................................................................................................................13References and Bibliography.........................................................................................................14
3MEDIA AND COMMUNICATIONSTopic- Identifying employment opportunities in Gaming industryIntroductionThe following report presents a detailed assessment of employment opportunities inmedia and creative industry. In order to make the assessment clear and specific, gaming industryhas been considered in the report. Gaming sector is one of the rapidly growing sectors withincreasing number of organizations. Due to the entry of several organizations, the employmentopportunities are increasing in the sector. However, due to economical turndown, the sectorobserves a slow growth in the recent time. This report provides a review of current situation ofthe gaming industry in United Kingdom and based on the review, suitable employmentopportunities are identified which can be useful to build a sustainable professional career. Thepurpose of the report is to identify suitable employment opportunities reviewing the currentscenario of the industry.Overview of the industryEvidences making it clear that gaming industry in the UK observed a consistent period ofrapid growth. The National Statistic Business report indicates that an increase of 11.1%particularly in consumer spending in the digital and online market in 2016. More specifically, itis observed that the other related areas of gaming industry show that a similar rise in 2016 fromthe previous years. As put forward by Markham and Young (2015), one of the major factor thatdrive the growth of the gaming industry is the expansion of online gaming sector. On the otherside, Mateos-Garcia, Bakhshi and Lenel (2014) mentioned that increasing number of casino siteavailable to deliver more ways to access the gaming world in a more relaxed manner.
4MEDIA AND COMMUNICATIONSIcey Games StudiosIt is identified that Icey game studios have an increasing market exposure, as the studios appliedthe digital methods of creating market awareness. By understanding the demands of service andmarket, the organizations in the sector prefer to hire people who have real-world experienceinstead of hiring individuals having a qualified degree.Icey gamestudies hire skilled andexperience people to minimize the cost of training and envelopment; however, hiring process isnot similar to traditional interview process, Hence, the users have to give online intelligence test.Nonetheless, the categories of fun games, especially in the slot game niche are adding thechoice and strengthening the glamorous image, which provides gambling offers to customers. Onthe other side, the advancement and growth observed in the recent time, the entry of live dealersand casino sites probably increase their popularity and market share with the consumers in UK.A research conducted by PWC, indicates that in the coming years, gaming sector in UK could beworth around£5.2 billion (Loh, Deegan and Inglis 2015); thereby, it can be mentioned that suchamount of money following into the economy remains as a great asset. From this figure, it can beestimated that increasing bonuses of money is spreading into other areas such as merchandisingand employment makes UK gaming sector a significant cog in the nation’s economy.Derevensky and Gainsbury (2016) in their article on “Social casino gaming and adolescents”mentioned that the upward trend in UK’s gamin sector show no clue of reversing because morepeople start to gamble online and purchase video games.
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