Business Plan for Mega App: Segmentation, Targeting, and Positioning

TASK 1 — BUSINESS PLAN

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Executive Summary.....................................................................................................................3
Business Model............................................................................................................................3
Team entrepreneurial competencies............................................................................................3
Objectives indicate in SMART phrase........................................................................................5
PESTEL elements........................................................................................................................6
Competition.................................................................................................................................7
Product.........................................................................................................................................8
Marketing business through segmentation, targeting and positioning........................................8
Sales and operations....................................................................................................................9
Sales forecast.............................................................................................................................10
Financial projections..................................................................................................................10
Strengths and issues of business................................................................................................11
Closing summary.......................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Business plan is refer to as written evidence that determining organization core business
tasks, aims and strategy that helps in attaining targets of company (Kusuma, Syah and
Indradewa, 2021). In this consist of summary, products and many other things for making
effective plan for organization. The new joint venture that is MEGA app which is an app based
business and situated in UK. It is a medium enterprise and this provides varieties of services such
as bikes, taxes and many others through which builder can register such as driver and all bills are
paid by organization. In this report implement business plan for this new venture business in
which their nature, objectives, PESTEL elements and many others factors study and conduct for
attaining aims and targets of company.
MAIN BODY
Executive Summary
In this determine various factors determine and PESTEL analysis for effective function in
new venture of Mega app. Their segmentation, targeting, positioning for marketing organization
is developed and sales, production is emphasized for forecasting of trade that is to be made with
the purpose of assessing financial aspects. Also, power and problems related to company is being
interpreted to effective study.
Business Model
It is layout of how business strategies to make cost with products and consumer base in
particular sector of environment. In regard to organization, makes business model for
determining effective plans and implement in to attain productivity of business. Through which
enhance goals and objectives of company to enhance performance and profitability. In which
business to consumer, B2B and other types are there (Lanzolla and Markides, 2021). So, enhance
production of business by effective way of approach in which business trades their product to
other organization for enhancing objectives of business. In order to do so, business model helps
in to make effective strategies to make money.
Team entrepreneurial competencies
In order to do effective personal entrepreneurial competencies to derives benefits and
possessed by individual that gives outcomes for new joint venture. To enhance business through
effective strategies to boost performance of team members and expands growth of business. In

respond to organization, for studying team competency is characterized in different forms. These
are explained below;
Desire for independence- In regard of Mega, it is start-up organization that provides services
and new joint venture who singly owned industry. Also, independently regulate company to
attain their achievements.
Economic motivation- In regard to organization, as an entrepreneur of new venture of
organization this competency helps in motivating towards economic growth in desirable manner.
Through which acquiring and develop wealth for company, in order with economic lives. It helps
in enjoying strength in way towards within distinctive social surroundings of business to
ascertain aims and objectives of organization (Munadi and et.al, 2021). Through motivating
economic growth and makes sustainability of environment in desired manner.
Communication- By emphasizing an effective communication helps in making interrelationship
with others through which improving communication among customer and employees who work
in team. Mega use verbal communication by which their way of conduct through spoken words
helps in making understanding customers about app and better communication takes place by
them. In accordance to it, develop and conduct communication that helps in enhancing objectives
of company.
Persuasion capacity- In responds to Mega, its procedure helps by which an individual influence
others for conducting productive arguments. Through this valuable assets is valued with purpose
of enhancing and creates advantages for area of workplaces. As this helps in to learn and
improvise knowledge in persuasion to effectively understand concept.
Capacity to develop the network- In accordance to capacity of network that creates with
purpose of developing network and enhance productivity of business. By developing network
organization can increase their production and make new connection that is needed for
enhancing production of new venture as in this an app is created. To develop network expands
business and attracts more customers for using this services.
Leadership capacity- It builds skills for determining effective way of conduct in organization
through which professional knowledge at each stage is determined (Militello and et.al, 2021). In
order to develop capacity for leadership to make appropriate team and conduct functions in
productive way by using resources for organization as they are creating new app that is objective
of new start-up company.