This report discusses the significant impact of leadership on employee motivation in the UK retail sector, specifically focusing on Sainsbury. It explores the interrelationship between different leadership styles and employee motivation, as well as the importance of attracting and retaining motivated employees in the retail industry. The study aims to investigate the impact of leadership on employee motivation and performance, evaluate the relationship between motivation and leadership in Sainsbury, determine intrinsic and extrinsic motivation factors, and identify the factors that motivate employees in the retail sector.