International Business Innovation in the Global Market

This investigation is the summarization of positive impacts which are levied upon global market and international business in context of supermarket industry. This research is also a summarization for recommendations which businesses should use to operate against challenges levied by business innovation.

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Introduction
Introduction
Business innovation is a concept in which
businesses introduces new and viable processes,
services and products which intend to facilitate its
users and change the perspective of their business.
Business innovation is the key of success and
growth in International global market. The present
research is based entirely upon the positive impacts
and challenges which business innovation levies
upon the businesses at a global extend.
Abstract
This investigation is the summarization of positive
impacts which are levied upon global market and
international business in context of supermarket
industry. This research is also a summarization for
recommendations which businesses should use to
operate against challenges levied by business
innovation.
Background
The business industry that has been considered in
this research poster presentation is global retail
supermarket industry. This industry is known for its
continuous improvements and innovations;
augmented reality, virtual stores and online
Materials and Methodologyapplications are some of the innovations in this
industry. Considering this background of the retail
supermarket industry, it is even considered more
viable to conduct this research so that positive
impacts and challenges on this industry can be
ascertained and then valid recommendations can be
constructed.
Hypothesis
Business innovation has a positive impact upon
international global market of supermarket retail
industry.
Objectives/Purpose
Topic:
“International business innovation in the global
market.”
Objectives:
• To understand the concept of International
business and business innovation.
• To identify the positive impacts which innovation
levies upon International business within
supermarket retail industry in global market
context.
• To identify and evaluate the challenges which are
faced by global market while adapting and
implementing business innovation.
Methodology
A research methodology is the set of methods that
are used to conduct an investigation. For the current
research topic and scenario, research methodology
of qualitative data has been used along with
secondary data collection method. In this poster,
only theoretical or non numerical information will
be used that will be collected from pre published
secondary data.
Materials
Materials are said to be the sources which are used
to collect the information for undertake an
investigation. As mentioned above, this research
will be based on secondary data, so the materials
used to gather information are books and journals.
Intended materials to be used for this research are
stated below:
Books
• Business Innovation and ICT Strategies
• Innovation by design: Impact and effectiveness of
public support for business innovation
Journals
• Innovation and international business
• Innovation capacity, international experience and
export performance of SMEs in Brazil
Models
A model is an entire conceptual framework which is
used to undertake a research. For the present
research, a conceptual framework is developed that
will include all the variables of this research.

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This conceptual framework presents the relationship between dependent
(International business and Global market of retail super market industry) and
independent variables. Besides this, another model which has been supported in this
research is the innovation matrix using which Global retail super market industry
innovates their processes and services. This model has four quadrants each stating
appropriate innovation scope for different industry and their requirements.
Results
The concept of international business is observed to be the trade of various products, services and technology between and across
national boundaries of nations of the world. There must be at least two nations in this process to make it a viable international
business. The secondary data sources such as books also helped in finding that the concept of business innovation is about new
products and services which businesses introduces to facilitate the experience of their customers and improve their existing
processes using technology. The analysis results in fulfilling the first objective of this research.
In current global market, the innovation has been tied up with technology using which businesses operating in international retail
industry are adapting various innovations which leading their operations towards positive aspects. By researching through
qualitative secondary sources, it has been seen that there are various positive impacts of innovation on this industry.

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The most impactful innovation is E-commerce; this innovation has
widened the market which was previously limited to certain boundaries
of nations and states as in current scenario, customers can order online
the products from beyond national boundaries. Few other positive
impacts can include increasing sustainability, transparency in food
safety and easy satisfied customer experience. These results of satisfying
objective 2 also tests the hypothesis as “accepted” stating business
innovation has a positive impact upon international global market of
supermarket retail industry. The third objective of this investigation is
accounted for viable investigation from various secondary sources from
which it has been seen that despite of having various positive impacts,
there are few challenges that has to been faced by international business
and global market of retail super market industry. These challenges
include heavy expenses for research and development, employees are
not trained to use innovative process, lack of collaboration and high risk
of acceptance.
• Sikka, P. and Stittle, J., 2017. Debunking the myth of shareholder
ownership of companies: Some implications for corporate governance
and financial reporting. Critical Perspectives on Accounting.
• Tricker, R.B. and Tricker, R.I., 2015. Corporate governance: Principles,
policies, and practices.
• Birudavolu, S. and Nag, B., 2019. Business Innovation and ICT
Strategies. Palgrave Macmillan.
• Cantwell, J., 2017. Innovation and international business. Industry and
Innovation, 24(1), pp.41-60.
• Oura, M.M., Zilber, S.N. and Lopes, E.L., 2016. Innovation capacity,
international experience and export performance of SMEs in Brazil.
International Business Review, 25(4), pp.921-932.
• Wolfe, D.A., 2019. Innovation by design: Impact and effectiveness of
public support for business innovation. now publishers.
References
Further information Acknowledgment
Results continued.. Conclusions and Recommendations
Implications and discussion
This investigation implies business innovation has various
positive impacts upon international business but also provides a
point of discussion that there are certain challenges which are
required to be faced by global market while implementing
innovation.
Conclusion This research presentation helps in reaching at a
conclusion that hypothesis stating business innovation has a
positive impact upon international global market of supermarket
retail industry is true and for the challenges levied with
innovation.
Recommendation
It has been recommended that businesses must first train their
employees and ensures diversity before implementing
innovation in their operation.