Menu Planning and Product Development

Menu Planning and
Product Development

Table of Content
 Introduction
 Menu design to reflect the menu compilation and recipe development
 The development of the food service environment
 Customer requirements for a new food concept
 Justify choice of new food concept
 Recommendations on the launch/implementation of new food concept
 Review own performance
 Conclusion
 References

Introduction
Menu planning plays an important role in the product development.
In the hospitality industry it is necessary to add more items in menu as
per the consumer desire, taste and preference. For the product
development it is essential to know the demand, likes and wants of
persons so that more number of consumers can attract towards the
corporation.

Menu design to reflect the menu compilation
and recipe development
To design the menu for the restaurant, it is necessary to emphasis on
following factors such as : theme, style, color, pictures, language and
more important is to develop effective menu which can attract more
consumers. To make it successful it is required to focuses on the
following things which are as:
• Language
• Design style