Menu Planning and Product Development

Menu Planning and Product
Development

Cover Content
• Introduction
• Justify a menu design to reflect the menu compilation and
recipe development
• Justify the development of the food service environment
• Findings of research into customer requirements
• Justify your choice of new food concept.
• Make recommendations on launch
• Review your own performance
• Conclusion

Introduction
Menu planning is the process of planning a proper meal or
recipe based on the nutritional values, accessibility and food
habits of consumers. In present era, restaurants are
continuously trying to improve their food which is provided
to the consumers.

Justify a menu design to reflect the menu
compilation and recipe development
While designing the menu, several factors such as language,
style, attractive pictures, font size, theme of the restaurant
etc, must be considered by the restaurant for attracting the
customers.

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Prezzo staff also needs to do some modifications in their
menu compilation and recipe development which are
discussed below:
•Language: It plays a very major role in the development of
recipe as the customers of Prezzo are from different cultural
backgrounds.
•Design Styles: The menu of the Prezzo must be simple and
unique in design or style so that customers can order the
right food they desires.

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Colour: Colour also plays a major role in recipe
development as using the right and light colours in the
recipe development based on the theme will help the
restaurant in grabbing more customers.
Attractive Pictures: The restaurant can use attractive and
delicious pictures of food which is prepared by the chef.
White Space: The menu of Prezzo should be prepared in a
structured way so that confusion will not arise among the
consumers.