Menu Planning and Product Development

Menu Planning and Product Development

Table of content
• Introduction
• Menu Design
• Development of food service environment
• Customer requirement for new food concept
• Choice of new food concept
• Recommendation for new for product

Introduction
Menu planning refers to a process where staff or chef of a restaurant decide and choose about what
has to kept for each meal. It can include a variety of dishes namely main course, side dishes and
desserts as well. Regularly changing the menu or scheduling any sort of variations can be a lot
complicated and also affect menu planning. This report has been based on a UK based restaurant
chain named Bella Italia. This restaurant was initially known as Bella pasta and is known for its
authentic taste in Italian dishes. It happens to be part of casual dining groups

Menu design to reflect the menu compilation and
recipe development
Menu design is a quite complex and lengthy process which further infuses a number of steps.
For designing a specialized and authentic menu various factors are needed to kept in mind such
as lingual basis ( everything should be mentioned related to Italian dishes), attractive food
pictures which have been originally clicked by chefs before presenting them, theme and
ambience of the restaurant. In context of Bella Italia chefs will need to modify their
menu and recipe development. Various such factors have been stated as under:
• Terminology
• Pictures