Table of Contents INTRODUCTION................................................................................................................................3 TASK A – Written report......................................................................................................................3 1.1 Discuss the principles of recipe development............................................................................3 1.2 Assess factors that influence menu planning decisions.............................................................3 1.3 Discuss factors that influence service methods.........................................................................4 2.1 Discuss the stages of menu product development planning......................................................5 2.2 Evaluate influences on the development process......................................................................5 TASK B – Group Presentation.............................................................................................................6 Covered in PPT................................................................................................................................6 CONCLUSION....................................................................................................................................6 REFERENCES.....................................................................................................................................7
INTRODUCTION Menu planning refers to picking the items from menu in order to create an event. Designing, styling along with selecting dishes, desserts, sides dishes and other are considered as the process of menu planning. In food industry, for gaining the attraction of customers, it is very important for for a restaurant to have a stylish and a complete menu along with some healthy and tasty food. Gusto is the chosen organisation of this report (Brindley and Oxborrow, 2014). It is an Italian restaurant, which provide their food items in UK as well as in different corners of world. It was founded in 2012 by Timo Boldt and James Carter and have headquarter in Shepherds Bush, London. In this report, a study will take place on the principles of recipe development, along with factors which can influence servicing methods. TASK A – Written report 1.1 Discuss the principles of recipe development. For every chef in a restaurant, it is very important to identify the change in requirement and change in trend, so that they can make change in their recipe for attracting customers (Cotter and Fritzsche, 2014, March). A set principles is designed by Gusto which their chefs have to follow developing a new food item,. These principles are as follow :- 1.Creativity : Creativity is a factor which help an organisation in making some changes which are unique in market, as the modern trend says that people love to have something unique. Along with this, it is important for Gusto to make their products healthy, as people of 21st century are very much health conscious. 2.Cookery style : As Gusto is an Italic restaurant and for attracting ample number of customers, they follow both Mexican as well as Italian approach of cooking food. This help them in attracting customers of different culture. 1.2 Assess factors that influence menu planning decisions. Menu is a list of products which are offered by organisation for serving their guest, it also show the products which are available at that time. As making and designing a menu is not easy, but it is very much essential for an organisation like Gusto (David, David and David, 2017). Menu must cover all the products which are available in organisation for fulfilling the needs of customers so that they can get satisfied. While designing a menu, it is very important for hotel and restaurant to keep some points like, budget, quantity, time available etc. in their. This will help them in making an effective and attractive menu for restaurant. Some of these factors are as follow :- 1.As the need for diet is different and this depends onage groups,therefore, they have to make menu according to their age group like, children, teenagers, and elders. The basic on
which nutritional diets get differ are age, gender, habits of lifestyle, occupation and health consciousness. 2.Restaurant must have to think about the design of menu while designing it, as it use to attract customers (Fettermann and Echeveste, 2014). Along with this, they can use different methods for garnishing their food item. 3.Time factoris very important for any organisation, as any dish take very much time in getting ready, then it is required by Gusto to manage it accordingly. 4.Budget is very important for any organisation, Gusto also have to make their busgert for daily basis, this will help them in maintaining a proper flow of fund in making dishes. 5.Seasonal food,is one of the latest trend in the world of restaurant, as every restaurant provide some thing special in their daily menu, which help them in attracting customers at huge amount. 1.3 Discuss factors that influence service methods. Menu planning includes servicing after preparation of food (Fuller, 2016). It is very important for Gusto to manage and make their service good, so that their customers do not face any problem. Some basic service provided by Gusto are as follow :- 1.Buffet or self service :It is a type of serving own by own-self. In this, the food is typically placed on a table and and people use to walk in a buffet line for having the food. This lead to quickly access of food. Gusto is a one of the self service restaurant of UK, here customers can take what they want and like to have from all the placed food. AdvantageDisadvantage ï‚·No need to serve people, therefore less employees are required. ï‚·Ample number of customers get served in very less time. ï‚·This increases the quantity of waste in food. ï‚·Not easy to maintain at low cost, as it consume huge amount of money. 2.Table Service :It is just opposite to buffet system, in this customers use to sit on table and then order from the menu (Grudin, 2017). Then waiter serve them food and then customer enjoy their food on table. AdvantagesDisadvantage ï‚·Provide chance to get relaxed and sit with friends and family. ï‚·Food get served in proper manner by ï‚·Slow in service can cold the food while serving.
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their waiters. 3.Counter service :This is a service, where customer use to order their food on counter and take it from their only, when their token number or name is called. AdvantagesDisadvantage ï‚·This allow guest so that they can see the food before purchase. ï‚·Can very easy to make alteration in food before getting served. ï‚·Consume huge time. ï‚·Moving cart need huge space. 2.1 Discuss the stages of menu product development planning Menu of product is a list which have the items that are offered by organisation for sale and serving the customers. There are many factors that affect the menu planning decisions, which are as follow :- Types of customers :It is considered as one of the most important factor that affect the decision making over menu of restaurant. As an organisation like Gusto, have customers of different nature and different age group and religion (Hansen, 2014). Therefore, for attracting each type of customer, it is very important for Gusto to keep every section of society in mind while taking decisions over menu. Season of availability :Food industry is most of the most seasonal industry in the world. Therefore, while designing menu, it is very important for Gusto, to keep in about the availability of raw material in different seasons, so that they can provide food items accordingly to their customers. Cost of the menu :It is very important in food industry to take care about the pricing of their products. Gusto have to put selling price of their product in a way that it can attract customers from every group and sector of society. 2.2 Evaluate influences on the development process. As for an organisation dealing in food sector, it is very important to make a menu that can attract customers (Jeong, Yoon and Lee, 2017). As menu help in improving the sales and enhancing the profitability of organisation. Therefore, for this process, it is crucial to focus on some major elements which includes- customer preferences, cost, material, unique identity of business and more. For making improvements and evaluating the menu card, it is very essential for manager of Gusto to study and analyze their various aspects. These factors include, volume of sale, difference between expected and actual sales volume,
capabilities and skills of their staff members (Jugend and da Silva, 2014).Along with this, through idea screening and concept testing, managers can also measure feasibility of ideas for developing the process. This would also aid to make comparison between forecasted and actual quantities sold. Through this process, necessary actions can be taken for developing effective pricing strategies. TASK B – Group Presentation Covered in PPT CONCLUSION From the above report, it has been concluded that, menu planning is a process which come under the method of services offered in a restaurant. A menu plan can help an organisation by increasing their sales and profitability, as it use to provide details and specializations of food items. Menu planning include process of recipe development, developing new food item, making healthy and tasty food.
REFERENCES Books and Journals Brindley, C. and Oxborrow, L., 2014. Aligning the sustainable supply chain to green marketing needs: A case study.Industrial Marketing Management.43(1). pp.45-55. Cotter, R. V. and Fritzsche, D. J., 2014, March. The business policy game. InDevelopments in BusinessSimulationandExperientialLearning:ProceedingsoftheAnnualABSEL conference(Vol. 21). David, M. E., David, F. R. and David, F. R., 2017. The quantitative strategic planning matrix: a new marketing tool.Journal of Strategic Marketing.25(4). pp.342-352. Fettermann, D. D. C. and Echeveste, M. E. S., 2014. New product development for mass customization: a systematic review.Production & Manufacturing Research.2(1). pp.266- 290. Fuller, G. W., 2016.New food product development: from concept to marketplace. CRC Press. Grudin, J., 2017. Obstacles to participatory design in large product development organizations. In Participatory Design(pp. 99-119). CRC Press. Hansen,K.V.,2014.DevelopmentofSERVQUALandDINESERVformeasuringmeal experiences in eating establishments.Scandinavian Journal of Hospitality and Tourism. 14(2). pp.116-134. Jeong, B., Yoon, J. and Lee, J. M., 2017. Social media mining for product planning: A product opportunity mining approach based on topic modeling and sentiment analysis.International Journal of Information Management. Jugend, D. and da Silva, S. L., 2014. Product-portfolio management: A framework based on Methods, Organization, and Strategy.Concurrent Engineering.22(1). pp.17-28.