Menu Planning and Product Development

MENU PLANNING
AND PRODUCT
DEVELOPMENT

Table of Content
 INTRODUCTION
 DISCUSSION
 CONCLUSION
 REFRENCE

INTRODUCTION
In this task, justification of menu design of
Prezzo restaurant will be discussed. Then
development of food service environment
will be done. Then customer requirements
will be researched regarding new concept
and recommendations and personal review
will be done.

Menu design
Menu is the direct means of representation.
Language : It must be simple, easily
understood and clear. It has a strong
influence on designing menu.
Use of pictures : It is very important that new
menu uses various pictures of food so that
customer will be attracted towards the
restaurant.
Style and colours : Menu must have attractive
writing styles and eye catching are too
dark colour must not be used.