Impact of Digital Technology on SME Report
Added on 2020-07-22
29 Pages5148 Words71 Views
MANAGING SUCCESSFULBUSINESS PROJECT
Table of ContentsINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P1 Build the aim and objective about research project...............................................................1P2 Construct a project management plan that covers cost, scope, time, quality,communication, risk and resources.............................................................................................2P3 Design work breakdown structure and Gantt chart in order to provide time frame.............3LO 2.................................................................................................................................................5P4 Conduct investigation by applying qualitative and quantitative research methods in orderto address the project aim and objective.....................................................................................5LO 3.................................................................................................................................................7P5 Assess research data by applying techniques for research project.........................................7P6 Communicate effective recommendations...........................................................................16LO 4...............................................................................................................................................17P 7 Reflection about the conducted research investigation about the subject...........................17
INTRODUCTIONIn the today's time, there is huge level of competition in the hospitality industry as everyhotel designs its own strategy and tactics to attract the large numbers of customers. Lots of hotelsand restaurants uses such innovative and latest technologies for deal with customer and distributehotel services in excellent manner. With help of digital technology, hotel industry can enhancetheir profitability and productivity in the market (Saunders, Chan and Chan, 2002). In the digitaltechnology includes all platforms like social media, laptops, computers etc. These all assist to thecorporation in saving the time as well as operation cost. The present report is based on the impactof digital technology on the activities and performance of the small business enterprise in thehospitality industry. In this report, researcher have major objective is to determine that howdigital technology make the business operation easy and enhance performance in the restaurants.For attain this objective, scholar have applied several kinds of research methods for address theright solution of research problem.LO 1P1 Build the aim and objective about research projectIn the hospitality sector, digital technology plays a very crucial role by which hotel, andrestaurant can make its business operation easy and fastest manner. In the competitive businessenvironment, only digital technology is source which can help to corporation in enhancing itsprofitability and productivity (Waser, 2012). By implement the digital platform in the businessoperation, hotel sector can provide more fast and flexible services to its customers. In thepresent study, the major objective of researcher is to analyse that how digital technology makebusiness operation easy and fastest in the restaurant business with respect of Black Pennyrestaurant. Cited venture will use several platforms of the digital technology to make businesseasy and fastest such as social media, computer, laptops etc through which it can carry out allactivities of business like communication, storage, administration etc with help of digitaltechnologies.AimsTo determine that how digital technology make the business operation easy and enhanceperformance in the restaurants: A case study of Black Penny Restaurant1
ObjectiveTo understand the meaning of digital technologyTo assess the significance of digital technology in order to make business operation faster andeasy in the restaurant businessTo recommend the strategies by which digital technology can enhance the business growth andperformance in the restaurant businessResearch QuestionsExplore the concept of digital technology ?What is the role of digital technology in make business easy and fastest in the restaurant business?How digital technology can help in making business more fast and easy in the restaurantbusiness ?P2 Construct a project management plan that covers cost, scope, time, quality, communication,risk and resourcesIn the research investigation, in order to attain the research objective, scholar have toconstruct project management plan. This plan includes several kinds of factors that affect thebusiness investigation. The resources are systematically discussed below-Time- In order to conduct research investigation, time is crucial resources. As researcherhave to conduct and accomplish each activities of the business according to thesystematic time period. Due to the short period, sometime scholar have to face issue inconducting the research investigation (Wang, 2010). In order to overcome the impact oftime in the investigation, researcher have used Gantt chart and work break downstructure. These mentioned methods can aid in organising each activities of theinvestigation according to the decided time period.Scope of the study- In the present study, the major objective of researcher is to determinethat how digital technology make the business operation easy and enhance performancein the restaurants. Thus, with assistance of this study, researcher can effectively analyseand assess the significance and role of the different kind of digital technology in thebusiness operation. With help of this study, restaurants business enterprise can identifythe ways through which it can make it business more effective, fastest and easy. It also2
acknowledges about the platforms through which it can improve communication, storageand administration activities within the business enterprise.Communication- In the present research study, researcher is going to conduct primarydata collection. In this manner, scholar will conduct survey for primary data collectionabout the digital technology. In order to conduct the survey, scholar have to prepare asystematic questionnaire and send to all respondents. In order to send this questionnaireto the respondents, scholar will take personal email address and send questionnaire tothem. This is very effective method to conduct entire investigation in without any biasses.Furthermore, respondents can freely fulfil the questionnaire without any biasness.Risk management- In the present study, scholar will collect secondary information aboutthe subject. In the secondary data collection, there is major risk related to plagiarism.Thus, scholar should make sure all information converted into the own words so aschances of plagiarism can overcome.Quality control- To maintain the quality in the entire research investigation, researcherhave to collect relevant and appropriate information about the topic. Thus, researcherhave to collect all information in the high quality.P3 Design work breakdown structure and Gantt chart in order to provide time frame3
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