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Principles of Marketing in Apple Watch Series 4 and Fitbit 2

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Added on  2020-12-29

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TABLE OF CONTENTS INTRODUCTION 5 MAIN BODY5 Brief description of Brands 5 FINDINGS 6 Comparison of Target market 6 Comparison of marketing MIX 6 CONCLUSION AND RECOMMENDATION 10 REFERENCES 12 INTRODUCTION Marketing can be defined as the actions of company which has been taken in order to promote as well as sell products or services. The report have focus on comparing the way two brands that is apple watch series 4 and Fitbit2 applies marketing mix for accomplishing desired objectives.

Principles of Marketing in Apple Watch Series 4 and Fitbit 2

   Added on 2020-12-29

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Principles ofMarketing
Principles of Marketing in Apple Watch Series 4 and Fitbit 2_1
EXECUTIVE SUMMARY The aim of the report is to identify the principles of marketing. In present studysecondary sources such as company websites, books, journals etc. will be used for analysing theeffectiveness of marketing mix of Apple watch series 4 brand and Fitbit 2. Marketing is theimportant function of companies which helps them in increasing the sales as well as profitability.It also supports an enterprise in accomplishing the desired objectives. It has been found thatapple company has been successfully in applying the 4 Ps in appropriate manner. Designing aswell as packaging of the products have great influence on customers. In addition to this, it is thebrand personality which encourages customer to buy product or services.
Principles of Marketing in Apple Watch Series 4 and Fitbit 2_2
TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................5MAIN BODY ..................................................................................................................................5Brief description of Brands ........................................................................................................5FINDINGS ......................................................................................................................................6Comparison of Target market ....................................................................................................6Comparison of marketing MIX ..................................................................................................6CONCLUSION AND RECOMMENDATION ............................................................................10REFERENCES..............................................................................................................................12
Principles of Marketing in Apple Watch Series 4 and Fitbit 2_3
INTRODUCTION Marketing can be defined as the actions of company which has been taken in order topromote as well as sell products or services. It is an activity which includes market research aswell as advertisement. Principle of marketing is basically an idea which can be used by thecompanies in order to improve their promotional activities. The report have focus on comparing the way two brands that is apple watch series 4 andFitbit2 applies marketing mix for accomplishing desired objectives. Study will also include thedetailed target market profile of each brand. MAIN BODY Brief description of Brands Apple watch series 4 , it is a new watch launched by the Apple company. Apple WatchSeries 4 is Apple's newest smartwatch, announced at a September 12. The new series offers anumber of disruptive technologies which will expand the appeal of wearable device. New applewatch series 4 is considered to be a game changer. It is a new designed of watch launched byApple company. Apple watch series 4 consists of 64 bit S4 processor. The special feature of theproduct which has attracted most of the customers are an integrated speaker which is fiftypercent louder than other models (Hunt, 2018.). In addition to this, Unique feature of applewatch series 4 is that it automatically detects falls and in case an individual lays immobile forspecific time then an emergency SOS call could be made to family members. New apple watchseries 4 allows an individual to monitor their heart beat. Apple company has market share of21.5 percent. Series 4 brand of apple has able to capture forty one percent of market shareglobally (Armstrong and et.al., 2015). The Fitbit is American brand. An organization sells the varieties of products such asactivity trackers, wireless enabled wearable technological devices, etc. The Fitbit 2 brands ofFitbit company is basically ha unique feature that it enables an individual to measure the heartrate plus it is a Wristband. It is a product which can be helpful in tracking different activitiessuch as sleeps exercises etc. Fitbit 2 includes advance fitness features. An individual can makecall using the Fitbit wristband. In addition to this, it also allows people to measure their pulse aswell as heart rate (Karjaluoto, Mustonen and Ulkuniemi, 2015.). Unique feature of product isthat it has sleek design with an interactive OLed display. The market share of Fitbit presently is21.7 percents. An organization has earned sales revenue of 5 million Us dollars within a time
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