Comparison of Marketing Strategies of Apple and Fitbit

MG412 Principles of
Marketing Coursework
1

Contents
INTRODUCTION .....................................................................................................................................3
MAIN BODY ...........................................................................................................................................3
TARGET MARKET ...............................................................................................................................3
PRODUCT/ BRAND ............................................................................................................................4
PRICE .................................................................................................................................................4
PLACE ................................................................................................................................................5
PROMOTION......................................................................................................................................5
CONCLUSION ....................................................................................................................................6
REFERENCES ......................................................................................................................................7

INTRODUCTION
Marketing standards are the most commonly used ideas which can be round for the reason that
Sixties, these ideas stood the take a look at of time and have remained the same - with a little variant
here and there - for many years. Businesses comply with these concepts for a successful advertising
and marketing strategy. There are 4 unique concepts of advertising and marketing referred to as 4Ps
or 4P advertising Matrix that groups use for his or her advertising approach. These four primary
advertising standards Product, Price, Place, and Promotion are interconnected and paintings
collectively; as a result, they're additionally referred to as Marketing Mix. There some variant of
these 4 principles; moreover, in the 1980s, two extra standards had been delivered to these unique
four principles which might be used by a few companies and referred to as 7Ps.( Hanson. and
Kalyanam, 2020). This report will include the comparison of two companies such as apple and
Fitbit with their price, product, promotion, target market and place strategies.
MAIN BODY
TARGET MARKET
The importance of the Apple Watch is undisputed within the global marketplace of
smartwatches. The astonishing boom of the enterprise is related to manufacturers shipping
twelve million smartwatches in the course of the second one area of 2019, which is a forty
four percent growth as compared with the second zone of 2018, as reported via Strategy
Analytics. Much of the boom is associated with clients following the trend of accessorizing
with clever devices. Within this marketplace surroundings, Apple controlled to maintain its
proportion crown, with the Watch final at the forefront of the rest of the goods. The most
effective feasible competitor of the Apple Watch is the Fitbit, which is suitable for the target
section of customers orientated on health. Apple has a selected target market, at the hobbies
of which it focuses in to reap profitability.
Fitbit versa 2 has unveiled new merchandise and features for better target each type of
customers demographically. The people who wears and health brand has announced the
launch of the Versa and the Ace, a brand-new cutting-edge smartwatch and an approachable
activity tracker for children, respectively. Fitbit additionally showed off new updates to their
custom Fitbit OS, from an updated dashboard to a fitness tracker updated in particular for
females. The Versa is the flagship announcement here for Fitbit, as it is a completely new and
redesigned and glossy look to smartwatches. The business organisation previously had their
Ionic watch, which released in the final year, and this new version was observed to be a extra
approachable version primarily based on lolw rate and easy to usefor the customers. ( Novak,
2017)