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MGM National Harbor: A Spectacular Resort and Entertainment Destination

   

Added on  2023-04-25

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MGM National Harbor 0
MGM National Harbor
Student’s Name
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MGM national harbor is the latest adding up to MGM resorts international group. It is
an unmatched setting offer a spectacular panoramic view of the eastern shore of the Potomac
River in Maryland. It is a $1.3 billion resort, which is 24 stories, 308- room resort with the
feature of premium facilities and experiences for the locals and the visitors roughly the world.
It includes a vibrant casino with over 125000 square feet of gap. The resort provides the
facility of table games, poker, slots. It has developed world-class entertainment and excellent
spa facilities. The entertainment theatre has a flexible seating of up to 3000 people at a time
and has high branded retail. The restaurants provide the classic choices of food by the
restricted, nationwide and global staffs. The MGM national harbor is striving for continuous
adoption of different strategies to expand its business operations and become the leader all
over the globe (MGM national harbor, 2018).
The company focused on adopting a single integrated company. MGM resorts were
formed after the amalgamation of MGM Grand and Mirage Resorts. The company suffered
the problem as both companies have different organizational culture. The companies do not
have any unified strategy and suffered the shortcomings of the traditional gaming industry.
The company decided to adopt a unified strategy and defining the culture. It focuses on
developing business capabilities. The company develops a strategic framework to develop a
culture based on fairness, diversity, and professionalism. The company develops new
leadership styles to align the direction of the employees and adopt the practices that improve
efficiency. The MGM group focused on implanting a drive that strives towards the growth of
the profit and improvement in the company. The company start competing with excellent
talent, enhanced the relationship with the business school to pool the fresh and talented
employees, and promoted CSR leadership to reverberate with the coming generation. It
focuses on solving the complexities and adopting the innovative methods to attain efficiency
in operations (Wharton magazine, 2017).
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The company adopted the strategy of turning a set of gaming assets into a powerful
entertainment brand. It reshaped itself externally as well as internally. It turned the resorts
into excellent entertainment choices. It invites public spaces and sophisticated architecture.
Adoption of new strategy enhances the customer experience by providing five-star hotels,
live performances, and cuisine from the renowned chefs. The company is extending its brand
internationally. The company is focusing on positioning its resorts on the cutting edge of the
business. It fosters to develop MGM as a leader in the entire world. The company recruits
from eBay and Amazon to turn the data into advanced analytics and develop the marketing
capabilities of the company. The MGM group has adopted flexibility and changed the
financial structure to expand its business operations (Ahn & Back, 2018).
The MGM national harbor has adopted the diversification strategy to lead its casino
operations. The group is expanding its Casino resort at Prince George’s County, Maryland.
For this, the company has announce the team to direct its casino operations together with
overseeing slots and table games division, marketing, and player development. The Casino
operations are the vital part of the personnel and one-third of the workforce department are
devoted towards it. The manager of MGM national harbor has developed the team of talented
professionals to deliver higher efficient services and bring the higher caliber gaming
experience to National Harbor (Harris & Wise, 2017).
MGM has diversified its revenue and has attained growth in the revenue and the
earnings by making the new openings and the recovery in Macau. The company is fostering
towards the growth momentum by adopting continuous efforts to expand its operations.
MGM national harbor and Borgata hotel helps MGM resorts to increase its revenue. It has
also diversified its operation by developing new casinos such as MGM Springfield and MGM
Cotai to sustain the long-term growth of the hotels. MGM is making continuous efforts to
expand its domestic resort portfolio by adopting the strategies of collaborating and
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developing new ventures. It is analyzed that MGM encourages the US operations to get a
boost from MC Gregor may weather flights which will help in increasing the earnings and
MGM national harbor is performing well to increase the profitability of the resorts
(McCartney, 2016).
MGM resorts have developed a chain of hotels, casino, entertainment, spa& saloons,
convention sales, and sponsorships to expand the revenue and focus to deriving customer
satisfaction to expand its business operations. It ensures that all the amenities are provided
according to the expectation of the customers. MGM is working with the local government
to improvise the transport facilities and expanding the bus lines to reach the national harbor
(Nastasoiu & Vandenbosch, 2018).
MGM resorts international has made various international moves. It has opened
MGM National Harbor near Washington D.C and made the international moves in the
gaming industry to increase the revenue. MGM national harbor is a surprise success on the
east coast gaming market. MGM resorts have adopted the strategies in the year 2010 to
expand its market internationally. The company operates in Las Vegas, Maryland, New
Jersey, Bellagio, Mississippi, and Mandalay Bay. It has a major importance in MGM China
Holdings Limited, which own MGM Macau resort and casino and is just beginning a gaming
resort in Cotai. The company is expanding its strategy by licensing its brand and developing
expertise in the non-gaming industry to increase its revenue (Richard, 2018).
The MGM resorts follow its business objectives with all the integrity and in fulfilment
with the laws. The company focuses on performing all the activities with all the integrity and
maintains the trust of regulators, customers, co-workers, and suppliers. MGM resorts are
highly committed to performing with all the integrity and take serious actions for any conduct
that is against the code of conduct (Lazo, 2016).
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