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Use of Online Presence in Employee Recruitment

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Bachelor of Hospitality Management (BHM11)

   

Added on  2020-03-16

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ONLINE PRESENCE IN EMPLOYEE RECRUITMENT 1 ONLINE PRESENCE IN EMPLOYEE RECRUITMENT Organizational use of online presence in employee recruitment Name Institution Introduction With increased competition in the corporate world, one of an essential quality for a business to survive in the business world has been its ability to attract and retain a skilled workforce in the company or organizations. This report, therefore, seeks to provide an understanding of how organizations use their online presence to effectively attract and

Use of Online Presence in Employee Recruitment

   

Bachelor of Hospitality Management (BHM11)

   Added on 2020-03-16

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Running head: ONLINE PRESENCE IN EMPLOYEE RECRUITMENT1Organizational use of online presence in employee recruitmentNameInstitution
Use of Online Presence in Employee Recruitment_1
ONLINE PRESENCE IN EMPLOYEE RECRUITMENTIntroductionWith increased competition in the corporate world, one of an essential quality for abusiness to survive in the business world has been its ability to attract and retain a skilledworkforce in the company or organizations. This exercise heavily relies on the human resourcedepartment of any company as human resource management has become a key role in improvingwork performance and productivity of employees in an organization. Therefore differentcompanies or organizations have adopted different strategies and platforms to help the companyor organizations to effectively attract and recruit potential suitable talent (Giannakis & Harker,2014). The modern corporate world is characterized by increased labor shortage with the ratesincreasing every day and most organizations have been working or investing in attracting askilled and talented workforce. Most organizations have therefore turned to the use of theinternet through websites, social media platforms such as Facebook, Twitter and LinkedIn toenhance their operations in employee recruitment (Sahoo, 2016). This report, therefore, seeks toprovide an understanding of how organizations use their online presence to effectively attractand recruit potentially suitable talents with special focus laid on Compass Group Australialimited company and Mantra Group Company who form one the largest hospitality organizationsor companies in Australia.An overview of Compass Group Ltd and Mantra Group CompanyCompass Group Limited is one of the world leading companies in Australia in thehospitality industry operating in around 50 countries. The company offers catering services toconsumer retail outlets as well as their vending solutions. In Australia, the company operatesacross a number of sectors including defense, education, facilities management, healthcare and
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ONLINE PRESENCE IN EMPLOYEE RECRUITMENTAge care as well as other industries in providing food and support services (Kramar, 2014). Dueto its large-scale operations, the company has managed to employ over 500000 people and hasbeen reported to serve at least 4 billion people in a year. On the other hand, the Mantra Grouplimited also operates under the food and services industry and under the hospitality sector andspecializes in the provision of accommodation services. Its main services or operations, however,include management of guest relations and reception areas, conference and function centers, pooland entertainment facilities as well as restaurants and bars. In Australia, the company operatesluxury retreats and coastal resorts, serviced apartments and hotels as well as break free brands(Stohl et al., 2017). The companies, therefore, have developed and adopted online recruitmentpractices which have been done to enhance or improve the company recruitment services andattract as well as recruit skilled workforce. Due to the number of customers, the companies haveas well as the nature of their business and the industry skilled workforce is needed and due to theexisting competition in the market for the skilled and talented workforce.Comparison of the information provided in each site of the companies and how thecompanies use their corporate media presence in recruitmentMost organizations have adopted the use of strategic recruitment strategy which focuseson the key jobs position in the organization which is usually different from the recruitment ofmass job positions. Therefore most of the online platforms used by the companies have focusedon the use of strategic recruitment (ERAY, 2016). The Mantra group limited has been using itscorporate website presence to improve its recruitment efficiency including the company websiteand social media platforms such as Facebook, LinkedIn, and Twitter. Both Twitter and Facebookplatforms have been used by the company to promote the brand development of the companyand advertising some of their services as well as current job opportunities. However, the
Use of Online Presence in Employee Recruitment_3

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