Analysis of Amazon.Com Inc. and Etsy, Inc.

MGT Term Project

Table of contents
ANALYSIS OF Amazon.Com Inc...................................................................................................3
Analysis of case Etsy, Inc................................................................................................................3
Influence and Contribution to the Nation and the World.................................................................4
Comparison: Amazon.Com vs. Etsy, Inc.........................................................................................4

ANALYSIS OF Amazon.Com Inc.
Amazon is arguably one of the most well-known multinational firms in recent years. From
its origins as an online bookseller in the mid-90s, the e-tailing giant now ranks in the Forbes’ Top
10 companies.
Led by founder Jeff Bezos, Amazon diversified its portfolio within few years of starting
operations and by early 2000s; the company was offering technology services, including computing
platform called Amazon Web Services. These products relied on Amazon’s strong technological
infrastructure, a strong foundation for Amazon’s future expansions.
In 2003, Amazon began to expand its international business by launching country-specific websites
inAsia Pacific and Europe.In 2007, Amazon launched Kindle, the e-book reader(Goes 10). In 2012,
its portfolio expanded to include fashion and luxury beauty products and two years later, the
company entered the video streaming and gaming market by launching Amazon Fire TV and Fire
Phone.
Analysis of case Etsy, Inc.
Etsy, Inc is a Brooklyn, U.S.A. based e-commerce Company that specializes in artistic,
handmade, vintage and customized products. The online retailer was launched by three
entrepreneurs in 2005. The website was created for people who wanted to sell the handmade or
handicraft materials.
Jewelry sellers comprise nearly a quarter of all Etsy’s products. One unique feature of Etsy’s
platform is that several of the sellers are also buyers, which encourages the market to grow
organically.Etsy differentiates itself from other e-tailers by focusing on goods that are handmade or
artistic in nature. The platform’s goal is to help several individual artists who are mostly work-
from-home women(Hou 6437). Since its launch, Etsy’s has shown a tremendous growth, it is
spread through more than 150 countries.
Influence and Contribution to the Nation and the World
In my opinion Amazon is better than Etsy as it provides high quality and technologically
adduced services and products to the customers. I found that the firm is continously working for
offereing something innovative and different to the customers for meeting their expectations
effectively. Amazon’s impact on global commerce is so significant that some scholars use the
phrase “Amazon Effect”. The significance of the phrase can fluctuate most of the time depends