MHI

MARKETING IN HOSPITALITY
Plan An Advertising Campaign For A Services Industry Operation
The advertising campaigns refers to an activity which
includes a set of advertisement messages which has single
motive to share particular idea or thought with customers.
It is necessary to plan an appropriate advertising event
including certain factors:
Target market: The target market includes to
determine group of best or potential customers who are
responsible for maximum profits share of restaurant.
Aims: To make people aware about quality of products and
effective serving methods to fulfil actual desires of them.
Objectives: To improve brand image along with
grabbing more profit share of market to get better position
among competitors.
Media channels: This refers to several digital tools of
advertisements like websites, blogs, social media, emails
etc.