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Report on Microsoft Company

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Added on  2020-05-04

Report on Microsoft Company

   Added on 2020-05-04

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Running head: MICROSOFT MICROSOFTName of the Student:Name of the University:Author Note:
Report on Microsoft Company_1
MICROSOFT1Cost leadership and differentiation approach of Microsoft:The cost leadership helps in making profit as well as gaining competitive advantages(D. Banker, Mashruwala & Tripathy, 2014). The company is a global leader in services,software and solutions therefore it uses cost leadership strategies beside their competitorApple.Inc. the company has been able to offer 5 divisions business through personalsoftware, business software and entertainment to its customers through Xbox games.The CEO Nadella has outlined the company’s shift from services and devices toplatform and productivity. The company’s productivity begins with its Office Apps likeWord, PowerPoint, Excel OneNote and Lync, which goes beyond including Bing, Outlook,Skype, OneDrive and Office Mobile. It targets the dual users whose home and work areintertwined. Chief Operating Officer Kevin Turner has forecasted that the company’s ‘zerodollar’ pricing for Window’s devices, will be resulting something new. The company mixesboth the strategies therefore able to make more profit and more market penetration (Hill,Jones & Schilling, 2014).Competitive actions:Microsoft company uses the merger and acquisitions strategy to gain morecompetitive advantages. In this strategy, the company is combining with another corporationsand become one business entity. This helps Microsoft to achieve more efficiencies andproductivity. Acquisition helps Microsoft to purchase another company along with its assetsand shares. The company encourages more technology merging and acquisitions tostrengthen the corporation. Since 1994 the company has applied acquisition strategy eachyear. It purchases small companies to gain massive growth as well as market share. Microsofthas purchased 18 small firms in 2006 that includesOnfolio, ProClarity,LionheadStudios,Colloquis, Massive Incorporated andWinternalsSoftware. Microsoft has purchased
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