logo

MKTG30009 Internet Marketing of Netflix : Assignment

   

Added on  2020-01-21

9 Pages2737 Words110 Views
INTERNETMARKETING

Table of ContentsTASK 1............................................................................................................................................3P1. Describe the role of internet marketing has within a modern marketing context............3P2. Describe how selected organisation use internet marketing............................................4TASK 2............................................................................................................................................4P3. Explain the benefits to customers of a businesses using internet marketing...................4M2...........................................................................................................................................5TASK 3............................................................................................................................................5P4 The benefits and opportunities of internet marketing.......................................................5P5 The Role of internet marketing to increase the efficiency, effectiveness and success of thebusiness...................................................................................................................................6P6 Challenges that are faced by the Netflix due to internet marketing..................................7M2 Opportunity and challenges of internet marketing...........................................................8TASK 4............................................................................................................................................8D1...........................................................................................................................................8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9Books and Journals ................................................................................................................9Online.....................................................................................................................................9

INTRODUCTIONMarketing is the process through which a company reach to the people and make themtheir customers. It is the way through which a organisation can promote its products andservices. But what are the path which it could adopt to reach to its customers and these wayshave evolved or developed from time to time (Solomon, Russell and Previte, 2012). Today in theera of globalization internet has become the top priority for every company in process of makingcommunication with the people. Netflix is an American entertainment company which gives itsservices in film production, film distribution and television production. In all file we will bediscussing about how the company could use internet for its marketing. TASK 1P1. Describe the role of internet marketing has within a modern marketing context.Internet has brought a revolution in the world and almost all this is possible through thisbig spider, one of the thing which can be possible through it is the marketing. Every year there isa drastic rise in the number of internet users around the world. This is the platform where onecould communicate to the other person who is sitting in other country by the use of internet. Ithas made communication and opened the market for the businesses where they can introducethemselves in the world and can ask people to buy their products and services. Netflix is anentertainment company who uses internet to provide their content to the audience. They usemore internet than the telecasting their shows on TV (Shank and Lyberger, 2014). Earlier thecompanies were restricted to a particular area or a country but internet had made a differentapproach. Almost every segment or age of people exist on internet from the young ones to old,men or women, or people of different profession. Websites which are the part of the internet canbe used as tools for promotion, online marketing which is also called as internet advertising canbe taken in account to give promotional marketing messages to the customers. Other ways ofmarketing through emails, social media and different types of display advertisements. Throughemail a company can gives its customers the information about their products and services. Theycould use internet in taking reviews and opinion about the services. E- commerce can be done tosell the products in which company could create their own website and sell the products to thecustomers.

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Role of Internet Marketing in Modern Marketing Context
|9
|2540
|154

Social Media Marketing Techniques Report - Netflix
|7
|1910
|51

Big Data design plan-Netflix Application 2022
|14
|3687
|21

The Difference Between Digital Marketing and Traditional Marketing
|6
|1352
|76

E-Marketing INTRODUCTION 3 TASK 13 Critically Evaluation and Justification the Use of Social Media Channels
|6
|1162
|55

Comparative Essay: Live Music vs. Netflix Shows
|8
|2133
|367