Business Development and Value Creation

Business Development
and Value Creation

EXECUTIVE SUMMARY
In this report, an entrepreneur starts a new small venture that would be related to the
composite of cafe and bakery. It will be introduced under the name of “Anytime Bakery Cafe” in
Mayfair in London, United Kingdom. It will be launching for the purpose of increasing quality
experience for people who are searching for cafe which can satisfy their needs at low price. As
new venture will also provide gluten free products and snacks which targeted health conscious
population of UK as well as it will have separate portion for small parties or get-together. It
would be launch in Mayfair as it is an effluent area that is situated in London and visited by
thousands of persons in a day like tourist. As this location facilitate a lucrative opportunity to this
venture in order to grab attention of large segments of entire population of UK and get market
success.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................3
BUSINESS PLAN ..........................................................................................................................3
Business description....................................................................................................................3
Product and service description..................................................................................................4
Company and team......................................................................................................................4
Opportunity.................................................................................................................................5
Market analysis...........................................................................................................................5
Marketing strategy......................................................................................................................8
Operations and logistics............................................................................................................10
Financial forecast......................................................................................................................11
Key milestones,.........................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
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INTRODUCTION
Business development refers to the tasks as well as processes that are needed to develop a
business organisation through examining the performance and improvement areas. In other
words, it is defined as an activity that is exercised to analyse and acquire new opportunities and
customers in order to drive the high level of growth and profitability (Priem, 2018). Whereas,
value creation refers to the primary objective of a business entity as it creates value for customers
towards the selling of products and services, value for stakeholders for improving the stock
prices as well as know about the future accessibility of capital investment in order to fund
operations. This report reflects would be a composite of a bakery and cafe. It will be introduced
“Anytime Bakery Cafe” in Mayfair, London, UK. The purpose of introducing a new venture is to
generate quality experience of customers who are searching cafe that can satisfy the needs and
requirements of refreshment at a low cost. Under this report discuss about the entire business
plan that consider the introduction of company, team, opportunities, marketing activities,
operating and financial plans, balance score card etc. In order to that analyse business and its
products or services description, market analysis, marketing strategy, logistic functions, financial
forecasting and so on.
BUSINESS PLAN
Business description.
The business location id Mayfair, London, United Kingdom for launching a new business
venture that is an effluent sector which is situated at the heart of London and a hub of
commercial entities concerning to various number of sectors. For becoming an effective venture
“Anytime Bakery Cafe” meets the needs of people as it possesses large scope in order to being
created into multinational business organisation along with spreading its outlets in several
locations in UK. The particular business idea has potential to be developed their cafe in large
scale that provides breakfast, dinner and lunch also for those people who visiting Mayfair area
for shopping (Prebensen, 2018). The separate space also maintained for organising small parties
as well as get together it can be enlarged by providing space for music concerts, dance
performance, DJ parties and so on for facilitating entertainment to the customers and ensures that
they can visit their outlets again in order to get excellence experience. In addition, entrepreneur
have an option to shift their business in order to grow and expand in new locations that has a
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