Entrepreneurship Development - Doc

Entrepreneurship
Development

Table of Contents
SECTION 1: INTRODUCTION.....................................................................................................3
Proposed Development...........................................................................................................3
SECTION 2: OPPORTUNITY FORMATION...............................................................................4
Perceived Uniqueness of Product ..........................................................................................4
SECTION 3: OPPORTUNITY DEVELOPMENT.........................................................................5
Business Canvas Model..........................................................................................................5
SWOT analysis.......................................................................................................................8
SECTION 4: CONCLUSION..........................................................................................................9
REFERENCES..............................................................................................................................11

SECTION 1: INTRODUCTION
Entrepreneurship development is the process that helps in enhancing the skills and
knowledge of the entrepreneurs in effective manner. The skills are enhanced with the help of
training and classroom programs. An entrepreneur can be defined as a person who is willing to
take risks to establish a new business venture in the market. After a brief analysis of the UK
market and the nature of the consumers the entrepreneur has planned a business idea to launch a
bakery business in Mayfair London. The name of the business will be Delicio Patisserie. The
main purpose behind this business idea is to provide a quality experience to the people and to
fulfil their demands of the bakery products as well (Biryukov and et. al., 2015). The business will
also focus on providing gluten free bakery products for the health conscious customers. Mayfair
is a very famous location in London where thousands of people visit in a day which will be a
great opportunity for the business venture to capture the large market share and gain profitability
in the market. In today's world businesses that provides quality services and also take care of
other needs of consumers have a great possibility of achieving success in the market.
Proposed Development
Being a business venture that will meet the bakery requirements of the consumers in the
London market, the business idea consists a wide scope for being a multinational organisation
with many outlets all over the UK. This business idea can be developed as a large scale bakery
venture and can facilitate people with high quality bakery items with exciting offers to give good
deals to the customers and to increase their overall experience with the business venture to attract
their loyalty towards the products in the market. It will result in business growth and will help in
expanding the Delicio Patisserie to different markets to capture a large market share. By
accelerating the scale of business operations, this business project has the possibility to hold
large number of customers on a regular basis by mode of concentrating on the quality of the
bakery items provided (Parvin, Jinrong and Rahman, 2012). This will help the business venture
in increasing popularity by publicity through those consumers which are well satisfied with the
bakery items provided to them and further want their family members and friends to gain the
same experience. By focusing on increasing the experiences traced by the customers and
building healthy relation with them by the help of amiable staff, this business idea has a
possibility to intensify the sales and profits by the help of carrying effective business operations

within a time period of 1 year from launch. By incorporating bakery items of different cultures
this business will guarantee a high brand name and position in the market by accomplishing the
needs of the customers (Camp, 2015). Further, by making a well-structured marketing strategy
and the strategic management plan, business venture can easily increase speedy growth, provided
that these strategies and planning achieve the desired results within the specific period of time.
SECTION 2: OPPORTUNITY FORMATION
The business idea of launching the new bakery in market has been formulated by the
Marketing Leader of Delicio Patisserie bakery after conducting a brief research of marketplace
as well as needs and preferences of the population of UK. This idea has been derived from the
analysis of shops and various brands already carrying out their business in the market. It resulted
in gaining the outcome that these business are providing their products and services on a higher
cost and the customers can not afford it easily (Oyelola and et. al., 2013). By keeping this factor
in mind the entrepreneur has prepared the idea of launching a bakery shop. The venture will
provide good quality pastries and gluten free bakery items to the customers at nominal prices
will attract the customers and will increase the brand image in positive way in the market. It will
lead in giving great experience to the customers.
Perceived Uniqueness of Product
The uniqueness of the business idea lies in the provisions of the products of the bakery
items with gluten free and good quality pastries of different flavours. The gluten free bakery
products will eventually help the customers in London suffering from medical issues like
obesity, diabetes and to the health conscious ones too. This business idea is proposed with the
purpose of covering all the market segments effectively and leaving no one untouched from the
great experience the Delicio Patisserie is providing. The uniqueness of the business venture is the
products and services they supply to their customers and distinguishes it from the other already
presented in the market (Fortunato, and Alter, 2015). The business idea of opening a bakery in
the market of UK at the nominal prices is one of the USP of this business venture and will help
in attracting a large customer base. The uniqueness of the business venture can be further
increased by improving the quality in more effective manner and by introducing some value
added services that will help in building a loyal customer base and will result in increasing the
profitability of the venture for a longer period of time. It is required by the entrepreneur to ensure