Development of Mobile App for RedBalloon: A Project Plan

Running Head: IS PROJECT MANAGEMENT
Development of Mobile App
Name of the Student
Name of the University

1IS PROJECT MANAGEMENT
Executive Summary
Mobile app is a useful tool for ecommerce and provides a wide range of features than regular
ecommerce websites that are accessed from computers or smartphone devices. RedBalloon is an
online gift retailer that is looking to develop a mobile app for their ecommerce purposes. In this
report, a project plan has been developed that aims to deliver a suitable plan including scope,
budget, schedule and other aspects related to the project for RedBalloon.

2IS PROJECT MANAGEMENT
Table of Contents
1.0 Introduction................................................................................................................................3
2.0 Project Plan................................................................................................................................3
2.1 Background of the Company and Company Network Diagram............................................3
2.2 Project Scope.........................................................................................................................4
2.3 Project Objectives..................................................................................................................5
2.4 Project Charter.......................................................................................................................5
2.4.1 Project Schedule.............................................................................................................5
2.4.2 Work Breakdown Structure..........................................................................................11
2.4.3 Project Resources and Budget......................................................................................11
2.4.4 Project Network Diagram.............................................................................................16
2.5 Stakeholder Register and Communication Matrix..............................................................17
2.6 Risk Register........................................................................................................................18
3.0 Conclusion...............................................................................................................................19
Bibliography..................................................................................................................................21

3IS PROJECT MANAGEMENT
1.0 Introduction
The selected company for this particular project is RedBalloon, which is an online gift
retailer in Australia. The company has decided to develop a mobile app in order to facilitate their
online business further. Currently, the company has an ecommerce website that can be accessed
by the customers through personal computers and smartphones for online shopping. However, a
website has only limited features and moreover, the personal data and information of the
customers like address, phone number, payment card details and others. A mobile app is much
more secure and can have a large number of different features unlike a website. As per the
agreed plan, a standard project life cycle will be followed for the development and testing of the
mobile app before it will be downloadable for the customers.
In this report, a project plan has been prepared for the development of the mobile app for
RedBalloon.
2.0 Project Plan
2.1 Background of the Company and Company Network Diagram
RedBalloon is online gift retailer based in Australia. The company operates through an
online website in which a customer visit, view all the items sold by the company, their prices,
their availability in stock, order for selected products and then making online payments or
choose to pay cash on delivery. However, the company found that the online website was not
sufficiently secure and the customers who choose to save their card information for future use
may have their personal and card information stolen by online hackers and other malicious files.

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Founding Director
ITMarketing
Mobile App DevelopmentWebsite
CEO Chairman
R & D
Server
Hence, the board members of the company decided to develop an online mobile app that can be
downloaded by the smartphone users and used for online shopping.
The company network diagram is shown as follows.
Figure 1: Company Network Diagram
(Source: Created by Author)
2.2 Project Scope
The main scope of the project involves the development of mobile app for RedBalloon in
order to take the advantages that are not gained in case of the website. However, marketing

5IS PROJECT MANAGEMENT
details, promotion and business strategy involving the mobile application is out of scope of the
project.
2.3 Project Objectives
The main objectives of the project are as follows.
 To determine the required features for the app
 To determine an appropriate time frame of the development
 To determine an appropriate and feasible budget for the project
 To develop the mobile app as per plan, schedule and budget
 To test the mobile app before going live
 To allow users to download the app free of cost
2.4 Project Charter
2.4.1 Project Schedule
An estimated schedule for the project is shown in the following table.
Task Name Duration Start Finish
Development of Mobile App for
RedBalloon
126 days Mon 8/20/18 Mon 2/11/19
Project Proposal and Discussion 13 days Mon 8/20/18 Wed 9/5/18
Identification of Issues with the
Website
2 days Mon 8/20/18 Tue 8/21/18
Identification of Advantages of 2 days Wed 8/22/18 Thu 8/23/18