Empirical Study on Business Value of IT

This assignment requires an empirical study that integrates network externalities and motivation theory to analyze the business value of IT. The study should examine how mobile technology is improving customer loyalty, as well as the impact of e-business applications on supply chain collaboration. It also involves investigating the performance implications of outsourcing for technological innovations. The research methods used in this study will be based on a skill-building approach, and it will provide insights into how knowledge affects radical innovation.

Research Project
Part B

Table of Contents
TITLE: ............................................................................................................................................1
Chapter 1: Introduction ...................................................................................................................1
Chapter 2: Literature Review .........................................................................................................5
Introduction.................................................................................................................................5
Main Body ..................................................................................................................................5
Conclusion...................................................................................................................................7
Chapter 3: Research Methodology ..................................................................................................8
Chapter 4: Findings .......................................................................................................................10
Chapter 5: Discussion ...................................................................................................................23
Chapter 6: Conclusion, Recommendation and Implication for Further Research ........................25
REFERENCES .............................................................................................................................27

TITLE:
To identify the importance of Mobile technology in connecting people at global scale” A
case study on Quantum technology.
Chapter 1: Introduction
Overview of the Research
In this modern business era digital tools and technologies are considered as the most
essential aspect that has huge influence on the organisational performance or productivity. The
global future of an organisation or an individual is developing through collaboration,
communication and innovation, thus all of these are based on technology (Sekaran and Bougie,
2016). Mobile technology is refers as the key source of digital tool, which now a days plays vast
role in connecting people at global scale. In today's modern scenario competition is so high
within the commercial centre and organisations are widely focused on developing the
performance of firm by using advance or high-tech digital tools and technologies within the
workplace. The major purpose of each small as well as large business enterprises is to
implementing good relationship with customers at global level and mobile technology is
considered as the most effective tool that create value in developing relationship and
collaboration among customers, organisations at global level. In this present research project
Quantum Technology Marketing Group Limited is the chosen organisation, the company
basically provides marketing services for technology organisations within United Kingdom or
internationally. The company was established in the year of 1998, with the potential efforts of
Jindy Dale and based in Reading, United Kingdom with its additional offices in India, Ireland
and Russia. Quantum Technology basically provides services that ranging from account-based
marketing and event registration to promotional webinars and demand generation (Prajogo and
Olhager, 2012). This project contents the study about the importance of Mobile technology in
connecting people at global scale. In this aim and objectives will be designed to providing
support to the exploration work. In this proper literature review will be executed for the purpose
of addressing the issue in proper way. Along with this suitable methodology will be selected to
support the literature review and data analysis will also be conducted to analysing appropriate
findings of the project.
1

Rational of the Research
The existing research work is based on the importance of Mobile technology in
connecting people at global scale. This is a huge area of investigation that provides a brief idea
about the use of digital technologies especially mobile technology in the context of business. The
present investigation is refers as the part of management research which develops the idea and
knowledge base of individual in the area of the use of mobile technologies in terms of connecting
people at global level (Ifinedo, 2011). The major purpose for conducting an investigation is to
addressing an issue in appropriate manner with the support of appropriate theories and
theoretical framework. The reason for conducting this particular research is the personal interest
of investigator, thus the researcher wants to enhance, own knowledge base in terms of mobile
technologies and how it create benefits in developing connection or connectivity among people
at global level. An another potential reason behind chosen this topic is that analyse the concept
of mobile technology which helps an organisation in reaching with desired customers and also
satisfy their needs and wants in proper manner. This report also provides a wide area of
knowledge to an individual or learner, that helps them in developing their personal as well as
professional skills.
Significance of the Research
The current study is depend on the usefulness of Mobile Technology in connecting
people at global level. Mobile technologies are recognised as the key source which is widely
applied by small as well as large business enterprises in respect to implementing proper
connection with individual's, organisation's or customers, thus to attaining higher growth and
success within the commercial centre (Weigelt and Sarkar, 2012). This study is effective for
organisation to gain proper knowledge in regards to the significance of mobile technologies and
how it benefited for organisational growth. Mobile applications are most easy and reliable tools
that are majorly used by individuals to attain benefits that are offered by organisations. This tool
is effective for each individual or organisation to establish good relationship with each other in
respect to satisfying the changing needs and wants, thus it also create value in attaining higher
competitive edge with the help of high customer reach.
Research Aim
2

To identify the importance of Mobile technology in connecting people at global scale” A
case study on Quantum technology.
Research Objectives
The significant objectives of this particular investigations are associated as under:
 To determine the concept of Mobile technology
 To evaluate the importance of Mobile technology for business growth. To analyse implication of Mobile technology in retaining loyal customers.
Research Questions
The potential questions of this research are described as below:
 How to determine the concept if Mobile technology?
 What is the importance of Mobile technology for business growth? How mobile technology can help in retaining loyal customers?
Time Scale
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Chapter 2: Literature Review
Introduction
A literature review describe about published data and information in particular topic field
and sometime various facts and figures in specific area in given period of time. This is the simple
summary of sources but it is mainly use specific organisation structure and it is integrated with
both summary and brief concept.
Main Body
Concept of Mobile Technology
As per the view of Daniel Miessler, 2017 Mobile technology is the form of technology
which is mainly used in cellular communication and various other factors. This is used a form of
platform in which many transmitters have the capability and ability to transfer data at the same
time through single channel network. It is that platform which is also known as Code Division
Multiple Access (CDMA). This is that platform which allows various users in order to make use
of single frequencies because it restricts likelihood of interference of frequencies from two or
more sources. Quantum technology Marketing Group Limited can use mobile technology for
attracting large number of customers through use of tablets and portable computers which are
being more and more popular in current time period. Since the starting of this millennium, a
standard mobile device has gone from being no more than simple two way.
Mobile technology refer as any devices and methods with internet capability which is
accessible from anywhere at anytime. There are various current devices which includes
smartphones, tablets, Ipods and laptops which increasing number of customers. This is an
indispensable in modern time workplace. Due to its versatility, it offers wide range of advantages
along with some major risks to the business. In addition to this, it is important for Quantum
technology Marketing Group Limited is to increasing efficiency and productivity of employees.
Importance of mobile technology for business growth
According to the view of Amanda C. Kooser, 2019 Mobile technology is the vital piece
of business technology and equipment for different business owners and their employees. While
they are offer substantial advantages by using mobile phones in the workplace which is not
without challenges. Quantum technology Marketing Group Limited can adopt this method of
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communication which assist in making connection with desired customers who are willing to
purchase their products and services. It is very effective method or device which is helpful in
increasing business growth and success level. There are various importance of mobile
technology which are described as follows: Increasing in productivity – Mobile technology can be used out in the sector of different
organisation, therefore this will reducing the time and cost for clients and themselves.
This will help respective firm in making connection with their clients in limited time
period so that they can easily fulfil all needs and demand of them. Flexibility – The mobile technology does not assist in increasing productivity, but also
their employees the flexibility of being capable to conduct work whenever and wherever
required. Such type of new flexible work options are enhancing staff members work life
balance and whole work satisfaction in Quantum technology Marketing Group Limited.
Flexibility is essential in business because this will help in maintaining all functions and
operations for gaining higher success and growth. Effective communication – In an organisation, mobile is important because this will
assist employees in reaching with desired clients and satisfy their all needs and
requirements effectively. For this, they can easily make and develop appropriate
connection with their customers which increasing business growth and profitability in
proper manner. Improve customer service – Mobile technology is important for business organisation in
order to attract large number of clients towards products and services. For this, staff
members of Quantum technology Marketing Group Limited are analyse their customers
needs and demand which help in enhancing customer experience. With this, they can
evaluate their buyers requirements and needs as per this they offer them desired services
and make proper improvement which they required.
Mobile technology can help in retaining loyal customers
As per the view of Dan Kelly, 2018, it is required for firm is to use mobile technology
which help in gaining attention of large number of customers in proper manner. For ensuring
long term growth and profitability, a business does not only attract new customers that is likely
to assist in developing profits in short term and it is required to adopt strategy for retaining
6

customer loyalty. There are various strategies which can assist in retaining customers loyalty
towards company goods and services that are described as under: Customer engagement and support platforms – In current time period, there is
increasing in doing business through online which make possible to gain income and
profitability. Quantum technology Marketing Group Limited can use this device for
developing effective connection with customers for reaching with desired goals and
targets. In this, an organisation can gain attention of large number of customers in order
to acquire profitability and income level.
Loyalty programs – It is one of the effective way for businesses in order to retain their current
customers and enhancing profitability or income. This is became easier to retain loyal buyers
who are willing to purchase organisation's goods and services in better manner. Quantum
technology Marketing Group Limited can adopt this program which assist them in gaining
attention of number of customers.
Conclusion
On the basis of above literature review, mobile technology is the form of technology
which is mainly used in cellular communication and various other factors. Quantum technology
Marketing Group Limited can adopt this method of communication which assist in making
connection with desired customers who are willing to purchase their products and services.
7

Chapter 3: Research Methodology
It is specific procedure and method which can be used for selecting, identifying and examining
entire data and information regarding specific topic (Mills and Smith, 2011). In this, research can
carry out for explaining, describing and predicting work process in proper manner.
Research Philosophy – In this section, it is indicate various types of beliefs and patterns
which are being followed by investigator and choose appropriate philosophy in order to reach
with desired results. In positivism, reality is stable and it can be determined and described from
an objective perception without making interference with phenomenon being studied. Another is
interpretivism which contend that subjective intervention and interpretation is real that should be
understand. In this existing report, positivism is used for assembling relevant data and
information at the time of completing specific project.
Research Approach – It is the plan and procedure which consist with steps along with
wide assumptions to describe methods and techniques for collecting data, analysis and
interpretation. In Inductive approach, there are various types of new theories are used which is
based on different types of models and predictions according to the results, they are collect
accurate data and information (Chen and Tsou, 2012). On the other side, deductive approach
examine the current numerical facts for being used in for collecting and gathering relevant data
and information. In this report, deductive approach can be used by researcher.
Research methods – There are two types of research methods which can assist in
collecting and gathering appropriate data and information in better manner. In qualitative
method, data has been collected and assembled by developing use of qualitative technique and its
main focus is to maintain quality and buyers perceptions. Another is quantitative method which
assist in gathering and collecting data with help of charts and graph. In the existing project,
qualitative research method can be used for assembling accurate data and information (Zhang
and et. al., 2011).
Research Methodology - It is defined as study of different methods in which they can
easily gain accurate skills and knowledge. This is essential for investigator is to conduct all main
activities and functions in limited period of time so that they can easily acquire potential goals
effectively.
8

Research Tools – There are various types of research tools which can be used by
researcher while completing specific project. Primary method can gather and collect fresh data
and it is collected for the first time. Another is secondary method which involves the usage of
data, that is already gathered through primary research (Trainor, 2012). In this, both primary and
secondary method is used for collect and gather data for the project.
Sampling – It is the procedure which can be used in statistical analysis which can be
predetermined large number of observations among huge populations. The sample size of this
project is 30 respondents who are giving their views and reviews regarding company goods and
services.
Identifying Population and research site – An investigator select various respondents
which includes adults, youngsters and experts (Weisberg, 2011).
Sampling strategy – In this project, researcher used Random Sampling strategy which is
applied to gain views and perceptions of different respondents towards firm products and
facilities.
Ethical Implications – The ethical consideration has common undertakings for
corporations in searching whole areas. This can be analysed that actual rules and regulations can
be identified in the form of right or wrong in proper manner. It is important part that can be used
for assuring various criteria on specialists in order to collect and gather data. There are various
ethical implications which required to be focused by researcher such as maintain confidentiality
of report, ethical decision making and so on (Wiengarten and et. al., 2013).
Research Limitations – It is Important for company is to striving wide range of scope of
limitations throughout the investigation procedures. There are various limitations of research
which includes lack of previous studies in research area, implementation of data collection
method, development of proper aims and objectives.
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Chapter 4: Findings
Questionnaire
Name:
Age:
Gender:
Email:
Q1) Are you aware about the concept of mobile technology?
Yes
No
Q2) What are the importance of Mobile technology for business growth?
keep businesses and employees connected
Instant Communication
Easy Offerings
Q3) What potential influence does have mobile technologies on the future of Quantum
Technology?
Improved performance and flexibility
Increased productivity
Mass customization
Q4) Which is the most effective marketing tool for the growth of Quantum Technology?
Traditional Marketing
Modern Marketing
Q5) What are the potential significance of using mobile marketing as the key tool for
organisational growth?
Availability of quick services anytime
Effective Mobile Advertisement
Proper product details
Q6) Which mobile marketing strategy is beneficial for Quantum Technology?
SMS marketing
Push notification
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App-based marketing
All of the Above
Q7) What are the major resources required to ensure effective implementation of mobile
Technologies?
Funds
Expertise Knowledge
Technical devices
All of the Above
Q8) What are the major issues faced by enterprise during implementation of mobile
technology?
Data privacy and regulations
Security
Fake Account issue
Q9) Does the implementation of mobile technologies are beneficial for Quantum Technology to
attain competitive edge?
Yes
No
Q10) Provide Recommendation how Quantum Technology enhance its marketing operations
within the global level.
Questionnaire
Q1) Are you aware about the concept of mobile technology? Frequency
Yes 26
No 4
Q2) What are the importance of Mobile technology for business growth? Frequency
keep businesses and employees connected 12
Instant Communication 8
Easy Offerings 10
11

Q3) What potential influence does mobile technologies have on the future of
Quantum Technology?
Frequency
Improved performance and flexibility 15
Increased productivity 7
Mass customization 8
Q4) Which is the most effective marketing tool for the growth of Quantum
Technology?
Frequency
Traditional Marketing 2
Modern Marketing 28
Q5) What are the potential significance of using mobile marketing as the key
tool for organisational growth?
Frequency
Availability of quick services anytime 13
Effective Mobile Advertisement 7
Proper product details 10
Q6) Which mobile marketing strategy is beneficial for Quantum Technology? Frequency
SMS marketing 5
Push notification 4
App-based marketing 6
All of the Above 15
Q7) What are the major resources required to ensure effective implementation of
mobile Technologies?
Frequency
Funds 3
Expertise Knowledge 5
Technical devices 4
All of the Above 18
12

Q8) What are the major issues faced by enterprise during implementation of
mobile technology?
Frequency
Data privacy and regulations 8
Security 12
Fake Account issue 10
Q9) Does the implementation of mobile technologies are beneficial for Quantum
Technology to attain competitive edge?
Frequency
Yes 23
No 7
Q10) Provide Recommendation how Quantum Technology enhance its
marketing operations within the global level.
13

Graph 1:
Q1) Are you aware about the concept of mobile technology? Frequency
Yes 26
No 4
14
Yes No
0
5
10
15
20
25
30 26
4
Frequency

Graph 2:
Q2) What are the importance of Mobile technology for business growth? Frequency
keep businesses and employees connected 12
Instant Communication 8
Easy Offerings 10
15
keep businesses and employees connected
Instant Communication
Easy Offerings
0
2
4
6
8
10
12
12
8
10
Frequency

Graph 3:
Q3) What potential influence does mobile technologies have on the future of
Quantum Technology?
Frequency
Improved performance and flexibility 15
Increased productivity 7
Mass customization 8
16
Improved performance and flexibility
Increased productivity
Mass customization
0
2
4
6
8
10
12
14
16 15
7
8
Frequency

Graph 4:
Q4) Which is the most effective marketing tool for the growth of Quantum
Technology?
Frequency
Traditional Marketing 2
Modern Marketing 28
17
Traditional Marketing Modern Marketing
0
5
10
15
20
25
30
2
28
Frequency

Graph 5:
Q5) What are the potential significance of using mobile marketing as the key
tool for organisational growth?
Frequency
Availability of quick services anytime 13
Effective Mobile Advertisement 7
Proper product details 10
18
Availability of quick services anytime
Effective Mobile Advertisement
Proper product details
0
2
4
6
8
10
12
14 13
7
10
Frequency

Graph 6:
Q6) Which mobile marketing strategy is beneficial for Quantum Technology? Frequency
SMS marketing 5
Push notification 4
App-based marketing 6
All of the Above 15
19
SMS marketing
Push notification
App-based marketing
All of the Above
0
2
4
6
8
10
12
14
16
5
4
6
15
Frequency

Graph 7:
Q7) What are the major resources required to ensure effective implementation of
mobile Technologies?
Frequency
Funds 3
Expertise Knowledge 5
Technical devices 4
All of the Above 18
20
Funds
Expertise Knowledge
Technical devices
All of the Above
0
2
4
6
8
10
12
14
16
18
3
5
4
18
Frequency

Graph 8:
Q8) What are the major issues faced by enterprise during implementation of
mobile technology?
Frequency
Data privacy and regulations 8
Security 12
Fake Account issue 10
21
Data privacy and regulations Security Fake Account issue
0
2
4
6
8
10
12
8
12
10
Frequency

Graph 9:
Q9) Does the implementation of mobile technologies are beneficial for Quantum
Technology to attain competitive edge?
Frequency
Yes 23
No 7
22
Yes No
0
5
10
15
20
25 23
7
Frequency

Chapter 5: Discussion
Theme 1: People are aware about the concept of mobile technology.
Interpretation: From the description of the above mentioned graph it has been interpreted that 26
out of 30 respondents are aware about the concept of mobile technology as they have potential
knowledge in the specified area of study and remaining 4 people are not aware about the same.
Theme 2: There are various importance of Mobile technology for business growth.
Interpretation: As per the description of the project it has been analysed that mobile
technologies have various importance in the growth of business. 12 out of 30 respondents go
with keep businesses and employees connected, 8 people said that instant communication is the
major benefit and remaining people go with the option of easy offerings as per their views
mobile technologies are effective in making online purchasing more reliable.
Theme 3: There are different influence does mobile technologies have on the future of
Quantum Technology.
Interpretation:According to the survey report it has been determined that 15 out of 30
respondents said that improved performance and flexibility is the major influence does mobile
technology have on the future of Quantum Technology. 7 people go with the option of increased
productivity and remaining people are in favour of mass customization.
Theme 4: The most effective marketing tool for the growth of Quantum Technology.
Interpretation: From the detailed analysis of the project it has been evaluated that there are
different marketing tools that are used by organisation to attain higher growth and success within
the market place. Quantum Technology is a marketing company, which provides effective
marketing facilities to the other organisations. 2 out of 30 respondents said that traditional
marketing is the effective tool for the growth of Quantum Technology and 28 people are in
favour of modern marketing as it is most effective source that plays effective role in enlarging
the customers base of an organisation.
Theme 5: There are various potential significance of using mobile marketing as the key tool
for organisational growth.
Interpretation: According the above mentioned project it has been interpreted that 13 out of 30
people said that availability of quick service anytime is the major potential significance of using
mobile marketing as the key source of firm and 7 people are in favour of effective mobile
23

advertisement and remaining people go with proper product detail as per their opinion with the
help of mobile technology customers are able to analyse product detailed in appropriate manner.
Theme 6: The mobile marketing strategy is beneficial for Quantum Technology.
Interpretation: As per the analysis of the mentioned graph it has been analysed that there are
multiple marketing strategies like SMS Marketing, Push Notification and app based marketing
etc. are used by an organisation to develop its business operations. Majority of respondents said
that these all are the potential strategy that are beneficial for Quantum Technology.
Theme 7: There are different resources that are required to ensure effective implementation of
mobile Technologies within an organisation.
Interpretation: According to the survey report it has been determined that there are different
sources like funds, expertise knowledge, technical devices etc. are required to ensure effective
implementation of mobile technologies within an organisation. Respondents said that these all
above mentioned elements are equally required for execution of mobile technologies.
Theme 8: There are different issues that are faced by enterprise during implementation of
mobile technology.
Interpretation: From the detailed analysis of the above mentioned digram it has been determined
that 8 out of 30 respondents said that data privacy and regulation is the most essential issue
which is faced by enterprises during the implementation of mobile technology, 12 people go with
security error and remaining people go with fake account issue.
Theme 9) The implementation of mobile technologies are beneficial for Quantum Technology
to attain competitive edge.
Interpretation: According to the description of the project it has been analysed that 23 out of 30
people said that the implementation of mobile technologies are beneficial for Quantum
Technology to attain competitive edge. Remaining people are not in favour with the same as per
their opinion the implementation of mobile technologies are not much beneficial for Quantum
Technology to attain competitive edge.
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Chapter 6: Conclusion, Recommendation and Implication for Further
Research
Conclusion
From the description of the above mentioned project it has been concluded that mobile
technologies are the most essential aspect that plays vast role in developing relationship among
organisation and customers at global level. Mobile technology is the widely applied tool that
create benefits for both organisation and its customers. with the help of mobile technology
organisations are able to enhance its customers base by building good relationship at global level
and on the other side mobile technologies provides a wide platform to the customers to satisfy
their needs and wants through analysing the offerings of the firm through online mobile
applications. However mobile technologies are effective for implementing good relationship
with customers at global level and this create value in retaining customers for long run of
business operations. The Internet is now a global marketplace, a global workspace, and a global
meeting place that provides a vast array of opportunities to not only learn about the world, but
interact with the world.
Recommendation
From the detailed analysis of the project it has been recommended that in this modern
business scenario competition is so high within the commercial centre, so it is essential for the
organisations to implement advance technologies in respect to attaining higher competitive edge
within the market place. As a leading marketing firm Quantum Technology should apply mobile
application as its key sources of marketing, thus it is effective in developing the customers base
by implementing relationship with potential customers at global level. Company should also
analyse the market before making any kind of new offerings. However company should also
recognised the strategies of its rivals in respect to implementing best suited strategy for the
improvisation of organisational operations. Quantum Technology should also keep an eye on the
changing needs and wants of clients in respect to providing effective offerings to their potential
clients or customers.
Area for Further study
On the basis of above report, it can be analysed that learners are easily develop their
skills and knowledge by conducting specific research. For this, they are use more appropriate
25

methods and tools which can be used for collecting only authentic data and information. They
are develop such strategies and methods which can helpful in maintaining latest technology that
are used by company.
26

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