Motivation Techniques of Jack

Motivation Techniques
of Jack

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Maslow's Hierarchy of needs .....................................................................................................3
Vroom expectancy motivation theory.........................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Motivation can be describe as a process through which needs and descries can be
successfully achieve (Lichtenberg, Lachmann and Fosshage, 2013). This is considered as
essential part of organisation as it help in enhancing performance of employees. Motivation will
help in encouraging employees as well as accomplishment of goals. Chosen company for this
report is Jack store. This is new discount store which is operating its functions in UK market
area. The major competitors of this store is Aldi and Lidl. This report includes various
motivational theories that will help in influencing as well as motivating employees performance.
MAIN BODY
Motivation play important role in organisation as it lead to enhance performance of
employees. There are different ways though which respective company can motivate its
employees and achieve desired goals. Jack store needs to motivate its employees as this will help
in improving productivity as well as profitability (Dembo, 2013). Motivation theories can be
describe as a framework that will help organisation to motivate them. There are various
motivational theories that will lead to motivate employees in effective and efficient manner.
Though this respective company will be able to achieve set targets. Motivation will help in
boosting the moral of employees as well as developing better relationship.
Motivation theories are classified into two major parts such as content theories and
process theories. Content theories of motivation includes Maslow's needs hierarchy, ERG theory,
Herzberg's two factor theory and so on. Process theories consist of Victor Vroom's expectancy,
skinner's reinforcement theory, Adam's equality theory and many more. Different motivational
theories are mention below in context of Jack store.
Maslow's Hierarchy of needs
This theory is developed by Abraham Maslow in 1943 and motive of developing this
theory is to provide guidelines to employees. This theory is focus on motivating employees by
full filling their needs and requirements. Maslow need theory includes five stages such as
physiological need, safety need, social, esteem and self actualization. It is essential for
organisation to meet with these needs of employees as this will help in motivating them.
Different stages of Masow's Hierarchy need is mention below in detail.