Motivation Techniques of Jack

This assignment discusses the different motivational theories that can be essential for accomplishing organizational objectives and goals. It focuses on the motivation techniques used by Jack Discount Stores to increase employee performance and retain skilled workers.

Motivation Techniques of
Jack

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Overview.....................................................................................................................................1
Motivation...................................................................................................................................1
Maslow's need hierarchy theory which will work for Jack Discount Stores..............................1
Herzberg theory that will help for Jack Discount Stores............................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Motivation refers to the most effective technique which is used in order to increases
employees performance as well as retain skilled and capable workers for longer period of time.
The management of company adopts several ways in order to encourage their staff so that they
can improve their efficiency and performance. In this assignment Tesco's Jack discount stores is
chosen as company announced to open a new store as a part of their ongoing strategy in order to
compete against Aldi & Lidl. Under this report discuss about the different motivational theorues
along with the advantages and disadvantages that can be essential for accomplishing the
organisational objectives and goals.
MAIN BODY
Overview
As Tesco is launched Jack Discount stores to compete with their competitors like Aldi &
Lidl. These also have similar culture, values and pricing strategies as Tesco's stores has in
international market. Human resource manager should require skilled and desired candidates
which is need to be highly motivated towards their work (Steers, 2017).
Motivation
Motivation is defined as a psychological characteristics that helps in managing the
employees influencing behaviour. It is of two types as intrinsic and extrinsic, internal rewards
includes self improvement and external means money as well as praise (Ryan, 2017).
Maslow's need hierarchy theory which will work for Jack Discount Stores.
This theory was developed in 1943 by the psychologist Abraham Maslow which has five
stages in a hierarchy (Maslow's Hierarchy of Need, 2017). This will be helpful for the Tesco's in
managing new stores that are discussed in detail as follows:

(Source: Maslow Need Hierarchy Theory, 2018)
Psychological needs: It is related to the basic needs of an individual that are needed to
survive which includes food, shelter, clothes, water and so on. Workers of Jack Discount stores
are given by the basic salary as per the remuneration act with which they can able to fulfil their
basic requirements easily and can help in increasing productivity.
Safety & security needs: after fulfilling basic requirement next one is related to the job
security and family protection. Some of the needs of safety includes health benefits, financial
gain and so on that is provided by the Jack Discount Stores to their employees.
Social needs: It includes the social requirements of an individual which means family,
friends, social groups etc. that is facilitates by the JD Stores by maintaining friendly environment
at their workplace. Also, they treat their employees with love and affection along with the
respect which helps them in getting motivated. Through which several problems like stress,
anxiety and depression can be reduced and can able to get effective outcomes.
Self-Esteem needs: It is basically related to the desires of feeling good about themselves
as if the employees of JD stores accomplished this needs then they become more confident and
valuable for company. Management of company provides flexibility in their working along with
the liberty of applying their skills and knowledge in order to perform tasks with which they can
able to satisfy their needs. If this kind of needs are not fulfil then the feeling of inferiority occurs
among employee by which they can attain unproductive outcomes.

Self actualization needs: It includes that what an individual doing and feel which should
be actually meant to do. As workers of JD Stores provides a chance to their workers as they have
to realise actual requirements so that they can get satisfied.
Advantages:
 This theory of motivation is easy and simple to use and understand and it is most
effective also because it emphasised on all the needs of individual (Renninger, 2015).
 It is considered mainly human nature or works towards the fulfilment of individual's
requirements as per the demand of humans and satisfied them appropriately.
Limitations:
 It is ineffective because all individual's does not think or want in a same manner as their
requirements or priorities are different from each other so it is not suitable for all at a
same time.
 It is also difficult to measure that satisfaction of all employees are same or not or because
human minds can not be predicted by others easily.
Herzberg theory that will help for Jack Discount Stores.
This is also known as two factor theory which depends on the main two factors that can
set motivational influences at the workplace. This theory was developed in 1959 by the Fredrick
Herzberg (Herzberg’s Motivation Theory – Two Factor Theory, 2018). The company Tesco will
use this theory for the management of JD stores as by leveraging this theory they able to get best
performance from the team members. It is called as content theory which deals with the varied
range of situations of a company. These two factors are further discussed as follows:

(Source: Herzberg two factor theory, 2018)
Motivating factors: These factors are related to the employee satisfaction that involves
several factors through which workers get motivated and satisfied. It includes recognition,
achievements, growth, responsibility, work for itself and advancement as well which may have
huge impact on the business and workers growth and development. As more as workers get
motivated that much their performance will have improved which displays productivity rising.
Hygiene factor: These factors does not satisfied their workers but the absence of these
will be cause workers to work less hard because it is not available at actual job but surrounds the
job. It involves working conditions, policies, relationships, salary, supervision, security,
remuneration etc. that is indirectly lead the performance of employees (Lepper, 2015).
Advantages:
 Through Herzberg theory of motivation JD stores can able to emphasise on the issues of
employees and reduced them by facilitating friendly environment, good salary and so on
(Amabile, 2016).

 This theory emphasise on motivation that comes from the intrinsic factor of workers for
this company can develop their working conditions so that employees feel motivated.
Limitations:
 The major disadvantage of this theory is that it is not essential that motivated or satisfied
employees will lead towards the high productivity and profitability.
 This is also avoids external factors which plays an important role in real for a company
that can completely result in occurrence of problems.
CONCLUSION
It can be concluded from the above report that all companies need to be used
motivational theories in order to get motivated employees. For this they adopts Maslow's and
Herzberg theory of motivation that leads the employees performance along with the growth and
development of individual as well as organisation.

REFERENCES
Books & Journals
Amabile, T.M., 2016. 58 The Motivation for Creativity. Scientists Making a Difference: One
Hundred Eminent Behavioral and Brain Scientists Talk about Their Most Important
Contributions, p.275.
Lepper, M.R. and Greene, D. eds., 2015. The hidden costs of reward: New perspectives on the
psychology of human motivation. Psychology Press.
Renninger, K.A. and Hidi, S., 2015. The power of interest for motivation and engagement.
Routledge.
Ryan, R.M. and Deci, E.L., 2017. Self-determination theory: Basic psychological needs in
motivation, development, and wellness. Guilford Publications.
Steers, R.M. and Sánchez‐Runde, C.J., 2017. Culture, motivation, and work behavior. The
Blackwell Handbook of Cross‐Cultural Management, pp.190-216.
Online
Maslow's Hierarchy of Need. 2017. [Online] Available through:
<https://hackernoon.com/what-maslow-can-teach-us-about-leadership-a1088198874>.
Herzberg’s Motivation Theory – Two Factor Theory. 2018. [Online] Available through:
<https://expertprogrammanagement.com/2018/04/herzbergs-two-factor-theory/>.