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Motivation and employee performance in a research project

   

Added on  2019-12-28

23 Pages5223 Words439 Views
RESEARCH PROJECT

TABLE OF CONTENTSCHAPTER 1 INTRODUCTION.....................................................................................................11.1 Background...........................................................................................................................11.2 Rationale...............................................................................................................................21.3 Aim and objectives................................................................................................................21.4 Research questions................................................................................................................3CHAPTER 2 LITERATURE REVIEW..........................................................................................42.1 Concept and theories of motivation......................................................................................42.2 Impact of motivation on employees performance and retention..........................................62.3 Tools of motivation...............................................................................................................7CHAPTER 3 RESEARCH METHODOLOGY..............................................................................83.1 Research philosophy.............................................................................................................83.2 Research approach ...............................................................................................................83.3 Data collection......................................................................................................................83.4 Data analysis.........................................................................................................................93.5 Sampling...............................................................................................................................93.6 Ethical consideration.............................................................................................................93.7 Limitations............................................................................................................................9CHAPTER 4 DATA ANALYSIS.................................................................................................104.1 Data analysis- Questionnaire...............................................................................................10CHAPTER 5 CONCLUSION AND RECOMMENDATION......................................................165.1 Conclusion...........................................................................................................................165.2 Recommendation.................................................................................................................16REFERENCES..............................................................................................................................18APPENDICES...............................................................................................................................20

Illustration IndexIllustration 1: Maslow need hierarchy.............................................................................................5Illustration 2: Herzberg motivation theory......................................................................................6

CHAPTER 1 INTRODUCTION1.1 BackgroundThe employees are the key assets for any organisation who are responsible to performvarious types of tasks within workplace. A company faces a biggest challenge regardingattracting new employees and also in retention of the existing ones. On this basis, it has beenrecommended to the top level managers of a firm to spend a considerable time over motivationalstrategies so that they can attain new employees and also retain the new ones. The employeesare the major contributors for a business organisation as they work for increasing theproductivity within enterprise. Therefore it is necessary for a business enterprise to motivate itsstaff to a satisfactory level so that their commitment towards the company can be enhanced(Yongsun, Barbara and Christy, 2012). The motivation can be done through many ways where itis necessary for the manager to identify the right method through which an employees getsmotivated. Thus, the mangers can apply various techniques of motivation including financial andnon financial methods which play an important part in motivation of workers. Motivation can betermed as an inducing factor which directs a person's behaviour in a particular direction. Basedon this concept, the managers at business firms make strategies that are best suitable for staff inmoving their employees towards a particular direction. Each worker has a different desire thatdrives as a stimulating factor for him (Sher and et.al., 2010). Therefore, top management isresponsible to identify those driving factors so that each worker can be motivated in right wayand firm can get better outcomes. With this objective, the present research is based on motivation at work where theanalysis have been made upon various motivational factors. For this purpose, Icelandsupermarkets have been chosen on which further discussion will be made in detail. The chosencompany is a supermarket established in UK where it primarily deals in frozen goods andgroceries. Thus, it has a good position developed in food market of UK. The report has made ananalysis over the said retail company to know the motivational strategies that are applied by it forinducing its employees. Apart from this, it has been studied that how these motivationalstrategies work in encouraging workers to perform better (Smrita and et.al., 2010). In thisobjective, several theories that are related with the motivation given by various authors havebeen studied. Thus, it will give a better insight of the topic with a good understanding of1

motivation and its overall impact over workers. In addition to this, conclusions andrecommendations have been made after making a data analysis collected for study purpose. 1.2 RationaleThe current topic of motivation at work has been chosen for study purpose as it is thesubject matter on which currently major business organisations are facing difficulties. Thecompanies are facing challenges regarding retention of their existing workers. On losing any oneemployee, an organisation may have the huge losses. On this basis, the study undertaken on thissubject will help in understanding its concept along with its utility for business firms (Shemiah,2009). This study will aid to various scholars and research aspirants to know about differentmotivational theories that are applicable on corporate world to retain the workforce and motivatethem for giving better performance. In addition to this, the study has been done with the help ofdata collection and analysis which will generate some conclusions and recommendations that canhelp the cited company in making improvements over the motivational strategies. 1.3 Aim and objectivesThe study on motivation at work is a useful topic which covers the essential componentsof business environment that assist in gaining the satisfaction of workers along with an increasein their productivity. According to this, the aim of present study has been set in followingmanner: 'To study the impact of motivational strategies over workers' performance level and retention: Acase study of Iceland supermarket.'As per the aim developed in above section, several objectives have been set out whichwill follow and cover the entire topic with a greater analysis and deeper insight. Thus, theobjective for current study is as follows:To understand the concept of motivation and various theories related to it.To analyse the impact of motivation on employees performance and retentionTo study the ways which are applied for motivation in Iceland supermarket.To recommend the ways through which an organisation can motivate its employees andretain them.2

1.4 Research questionsAs per the above set aims and objectives in current research study, there are somequestions which have been developed so that the above objectives can be addressed:What is motivation and describe various theories related to it?What is the role of motivation in impacting employees' performance and retention?Which motivational techniques are applied in Iceland supermarket for motivating staff?What are the ways through which the organisation can motivate and retain its employees?3

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