Business Plan for Motor Garage: Overview, SWOT Analysis, Pestle Analysis, Market Research Results, Competition Analysis and Targeted Market Suggestions

This business plan for Motor Garage includes an overview, SWOT analysis, Pestle analysis, market research results, competition analysis, and suggestions for the targeted market. It covers the company's goals, expectations, and capabilities.

Business plan

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Business plan overview..........................................................................................................3
SWOT Analysis......................................................................................................................3
Pestle Analysis........................................................................................................................5
Summary and results of market research................................................................................6
Analysis of competition..........................................................................................................7
Suggestions for targeted market.............................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business plan is a text document which describes a company's growth in upcoming days.
This explains about the company's goals, its expectations and its current capabilities or standard
(Mendoza, Navarro and Price, 2022). The report below comprises of Motor Garage business plan
which made on researching the initial market research, overview of proposed business idea,
SWOT analysis, Pestle analysis, summary of market research, its results, competency and at last
it covers about reliable suggestions for proposed market. Motor garage is the start-up business
which is going to launch in the market of London.
MAIN BODY
Business plan overview
Motor garage is a new start-up company which is going to launch its business in the
England, UK market and they will be offering repairing of cars, manufacturing new parts of
cars.(Torriero, Montera and Cucari, 2022). The target market will be rich and high class people
as well as their estimated profit for one year is 50 pounds by 5 main investors of the firm who are
experts in business and the capital it is going to invest will be 25 pounds in all the required
resources. The company is going to enhance its margin per car and technical product
competitiveness. They will be hiring experienced persons who is expert in vehicle development
globally. The production technology is to serve efficient supply chain and through digitalisation.
SWOT Analysis
STRENGTHS WEAKNESSES
 The experience they have in the auto-
mobile start-up business is good even
after they have hired low cost labour.
 It's services are based on the qualitative
employees hired in the business. It is
known that the quality power of their
auto-part products are competitive in
industry.
 It can services for the perfect, attractive
 It will be spreading over less areas
because they pay attention to their loyal
customers and doesn't risk entering into
hopeless market. This leads to less
market penetration.
 The employees will be very limited in
quantity so the customers won't get any
choice but to wait for the time till their
cars are serviced because company

and powerfully built range of cars. So
this leads to strong appreciation from
the customers (Katuse and Nzulwa,
2022).
 Their customers will give value to their
auto-part products thus provides them a
strong connection, the strong meaning
as they serve qualitative services to
their customers.
 It will gives value to the customer's
satisfaction and worth spending so they
also excel growth in front of customers.
offers qualitative and perfect cars after
servicing.
 It will be dependable on less number of
sellers, promotional heads.
 There is a high competition in the
market of car manufacturers and
servicing units.
 Their competitors deal in electric cars
and they don't deal in electric cars as
the manual cars cause greenhouse effect
which has no scope in their future.
 The new market trends leads to
unpredictable developments in the
company which will be uncertain.
OPPORTUNITIES THREATS
 As they are going to deal in branded
vehicles for servicing which is afforded
by the customers who afford in their
budget. Its followers will be keen to use
their qualitative serving.
 Motor garage has some scope in few
areas of market in which it can roll over
and work on itself to expand it's
territory even though its quite hard for
them as the number of employees are
less.
 It should be concentrating in electric
vehicle market as it provides as per the
dreams of customers.
 They can increase through market
 Facing high competition as the opposer
companies play better role in capturing
market where Motor garage as deals a
little more expensively.
 Increment in fuel prices and changing
government policies taxes affects its
turnover as its models highly consume
fuel and greenhouse gas emissions so
they need to shift towards electric as
fast as they can.
 Nowadays markets are getting
developed which is more of
unpredictable for the company.
 The governments of UK is imposing
restrictions, policies and taxes which

penetration with highly promoting their
services and increasing their serving
customers.
 The company will make their
customers value in an impressive
manner. Their image in front of people
can be a good example in their
promotion.
can affect its sales turnover and thus
also it growth in the particular country
(Beausoleil, 2022).
 Their competitors are expertise more in
innovation and engineering for their
products and services.
Pestle Analysis
Pestle analysis is a formed structure which examines about the external factors affecting the
company's growth and this also represents opportunities and threats of the organisation as they
predict their future according to this. There are six types of external factors which are mentioned
below in the reference of Motor garage
 Political Factors – These factors depends upon the way government changes tax
policies, trade restrictions, tariffs and bureaucracy. Motor garage will be highly affected
in changing of policies by the new UK government. The government can be changed
again as per the predictions (Yang, 2022).
Since last two decades in UK government has been decreasing taxes for the companies. This will
lead to higher profitability of Motor garage within its local market as they manufacture and
service their products locally.
 Economic factors – These factors are related with consumer income, exchange rate,
inflation rate, workforce conditions and GDP growth. The company is getting benefit
under trade policies as they are reducing the barriers by exchanging goods freely between
the two countries.
The organisation will be utilizing a highly skilled workforce within the local market which will
definitely help UK for their enhancement in services.
 Social factors – These factors contains of gender, demographic, education, social media
and migration within the society according to its culture. The organisation will be
evolving along the gender roles in the society of UK. The education in UK is sharp and
bright thus can lead to hire expertise in production department (Aityan, 2022).

The firm will not be migrating enough as much it should which will affect their leadership and
management skills locally.
 Technological factors – The factors such as innovation, automation and digitalisation
through research and development are known as technological factors. They are linked
with the production department the most in the company. Motor garage will be holding
their intellectual property rights which are safe in the hands of UK government.
The information of the company is leaking into their supply chain. This will increase their
competency level and as the players in market will seek advantage somehow due to the new
start-up business.
 Legal factors – While operating among the different nations, the government of the
nation have their own business laws, norms, licensing, permits, labour laws, industry
regularization and intellectual property. The firms can be affected by the rules imposed
on them. Motor garage will be following the rules in the local market implied by the
government of UK.
But even by following the different rules imposed as restrictions in their trading will result in
reduction in their profitability.
 Environmental factors – These factors represent to the conditions in weather, pollution,
temperature, climate and natural calamities (Staniškis, 2022). Motor garage will be
fulfilling their responsibility of Corporate Sustainability Responsibility(CSR) by
producing through renewable technology and recycling its waste material, hence
increases their reputation in society.
Except for promoting fuel effective cars, the company will be running on a basis of fuel that will
result in greenhouse gas emissions, therefore harming and polluting the environment.
Summary and results of market research
Hereby summarizing the report research till now into three parts. Firstly there is a plan
for Motor garage's new factory is explained which in brief is about the capital they are going to
invest, their targeted market, the place they have selected for establishing an industry, the
resources selection and importing, the value of amount they are investing initially, the revenue
they expect, the functioning at the place will be executed by 5 experts and their products they
would be selling in the new market (Euchner, 2022). There is an analysis of the company's
strengths, weaknesses, opportunities and threats. In strengths it is extracted that the company has

a great employees, high quality product, product designs is attractable and they are promoting
will be done through influencer. Their weaknesses are that they offer in high range of prices due
to no compromise in quality, product diversification is not much, they lack in sellers as well as
promotional heads, uncertain development, highly fuel based engines which cause pollution in
the environment and the car manufacturers are replacing each other because of the high
competition. The opportunities and threats are as same as the pestle analysis for the external
factors are like legal, political, social, environmental, economical and legal that are handled by
the company somehow but somehow dis effects the trading organisation.
Analysis of competition
Motor Garage has a some of the competitors in the market where they are dealing and
manufacturing. Some of their competitors are Ferrari, Take5, Express Oil change & Tire
engineers. Ferrari is a firm that is involved in design, engineering, production and selling
luxurious sports cars. It has captured the market more even it came afterwards in 1947
(Elsharkasi, 2022). The company operates their funds from the government as it is a public
company. It is a type of automotive and transportation in luxurious and sports vehicles. It is
spread over many countries like Hong- Kong, Amsterdam, Singapore, Minato city, Modena and
Maranello. The staff it has been maintaining is just higher than Motor Garage that is 4,428
approximately. Well their number of followings on social media is less. The second competitor is
Express oil change &Tire engineers, it is a private company based on work of automotive&
transportation for auto repairs. It has not been diversifying geographically as it has a setup only
in Hoover, US that's why the number of employees it has hired are 869. Accordingly they have
many followers on social media.
Suggestions for targeted market
It is suggested when Motor garage is acquiring a new market as it has not done before so
they should make a heavy investment on finding the type of culture of UK, their religion,
followings, the country's GDP growth, government's policies, rules, regulations, technology,
infrastructure and the competitors. It is necessary to partner with some experts and the
individuals who are more concern of the field of marketing. They should promote their launched
productMotor garage fuel effective cars in more suitable cultural and attractable way. They
should advertise in print media and popular magazines (Zhou and Li, 2022). As a followed
techniques there should be no compromise in quality well it may affect the cost efficiency. They

should give a best outcome to their customers, investors and stakeholders. They should
concentrate more on younger persons and women. They should start at a small scale for first to
test the country and targeted audience then they should aim for bigger scale and expanding there.
They must hire only skilled and experienced workers in their factory. The aim should be to waste
less and make more.
CONCLUSION
Hereby the business plan of Motor garage concludes after overviewing the whole
business plan which specifies about the investment, target audience, place to set up the factory
and many more things discussed. This report gives a brief on the strengths, weaknesses,
opportunities and threats of them for their analysis of near future. Then comes pestle analysis
which specifies the external environment affecting the working of Motor garage, therefore it also
summarizes for its results and the research work done on the targeted market. The business plan
at last concludes with analysing the competitions of Motor garage in UK and some suggestions
for the targeted market.

REFERENCES
Books and Journals
Aityan, S.K., 2022. Theories, Experiments, Data Collection, and Analysis. In Business Research
Methodology (pp. 415-440). Springer, Cham.
Beausoleil, A.M., 2022. Introduction to Business Design. In Business Design Thinking and
Doing (pp. 15-28). Palgrave Macmillan, Cham.
Elsharkasi, F., 2022. Strategic Marketing Management (A Book Summary).
Euchner, J.A., 2022. Lean Startup in Large Organizations: Overcoming Resistance to
Innovation. CRC Press.
Katuse, P. and Nzulwa, J.D., 2022. International Overview of Employee Share
Ownership. Employee Share Ownership and Impacts on Organizational Value and
Behavior, pp.76-101.
Mendoza, A., Navarro, J.E. and Price, J., 2022. Mexican Americans of Wichita’s North End.
Arcadia Publishing.
Staniškis, J.K., 2022. Sustainability Challenges in an Business Organisation. In Transformation
of Business Organization Towards Sustainability (pp. 3-14). Springer, Cham.
Torriero, C., Montera, R. and Cucari, N., 2022. How is digitalisation changing the business
model of FinTech companies? The case study of an Italian non-bank financial
institution. International Journal of Quality and Innovation. 6(1). pp.7-27.
Yang, H., 2022. Research on Innovation and Development Path of Fuli Clay
Pottery. International Journal of Social Science and Education Research. 5(2). pp.601-
605.
Zhou, L. and Li, H., 2022. Application of Case Teaching in the Construction of Curriculum
Ideology and Politics in Innovation and Entrepreneurship Education. International
Journal of Social Science and Education Research. 5(2). pp.300-304.