Business Plan for Motor Garage: Overview, SWOT Analysis, Pestle Analysis, Market Research Results, Competition Analysis and Targeted Market Suggestions

Business plan

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Business plan overview..........................................................................................................3
SWOT Analysis......................................................................................................................3
Pestle Analysis........................................................................................................................5
Summary and results of market research................................................................................6
Analysis of competition..........................................................................................................7
Suggestions for targeted market.............................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business plan is a text document which describes a company's growth in upcoming days.
This explains about the company's goals, its expectations and its current capabilities or standard
(Mendoza, Navarro and Price, 2022). The report below comprises of Motor Garage business plan
which made on researching the initial market research, overview of proposed business idea,
SWOT analysis, Pestle analysis, summary of market research, its results, competency and at last
it covers about reliable suggestions for proposed market. Motor garage is the start-up business
which is going to launch in the market of London.
MAIN BODY
Business plan overview
Motor garage is a new start-up company which is going to launch its business in the
England, UK market and they will be offering repairing of cars, manufacturing new parts of
cars.(Torriero, Montera and Cucari, 2022). The target market will be rich and high class people
as well as their estimated profit for one year is 50 pounds by 5 main investors of the firm who are
experts in business and the capital it is going to invest will be 25 pounds in all the required
resources. The company is going to enhance its margin per car and technical product
competitiveness. They will be hiring experienced persons who is expert in vehicle development
globally. The production technology is to serve efficient supply chain and through digitalisation.
SWOT Analysis
STRENGTHS WEAKNESSES
 The experience they have in the auto-
mobile start-up business is good even
after they have hired low cost labour.
 It's services are based on the qualitative
employees hired in the business. It is
known that the quality power of their
auto-part products are competitive in
industry.
 It can services for the perfect, attractive
 It will be spreading over less areas
because they pay attention to their loyal
customers and doesn't risk entering into
hopeless market. This leads to less
market penetration.
 The employees will be very limited in
quantity so the customers won't get any
choice but to wait for the time till their
cars are serviced because company