M&S: Development Strategies, Leadership Styles, Change Management, and Sustainability

M&S
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
1. M&S Background Information................................................................................................3
2. Method of development...........................................................................................................3
3. Leadership styles.....................................................................................................................4
4. Change management................................................................................................................5
5. Sustainability...........................................................................................................................6
6. Conclusion and future recommendation.................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
Business strategy are long term planned or key action that are used by enterprise to
attained its objectives by delivering products and services as per expectancy of customers. There
are several changes in external environment that companies tried to adapt in order to retain their
market position. Marks and Spencer is one such organisation that performing its function in retail
industry of United Kingdom in order to earn maximum profitability. This report is based on
study of marks and Spencer related to its development strategies, leadership styles, change
management process and sustainability strategies that are used by firm to achieve its end goals.
At last report has suggested few recommendations that company can make used in order to
further grow and expand its business.
1. M&S Background Information
Marks and Spencer is a public limited company initially started is operation in 1884 that
is 136 year ago in Leed, United Kingdom. Recently firm has its operation across worldwide with
more than 80000 employees and 915 stores in United Kingdom among them 615 just belong to
food products only. The two partners named as Michael Marks and Thomas Spencer has planned
to start new business in order to earn high profitability and market share by meeting customer’s
expectancy beyond their needs. Company through entering long term relationship with British
manufactured has expanded its growth in domestic market. M&S has expanded its business
internationally in 1973 in Canada and further in 1990, modernised its stores in order to provide
excellent services to customers.
2. Method of development
Marks and Spencer in order to grow and diversify its business operation in retail industry
has made use of several strategies such as innovative its products, make use of digital platform,
and expand business in international market. All these strategies has helped in increasing market
share, profit margin and market value of firm by adding more and more customers (Balashova
and et.al., 2018). Ansoff matrix can be used to understand method of development which was
used by Marks and Spencer in order to promote its business in external environment. Such as:
Market penetration: It is strategy in which company make use of existing products to attract
existing market or local customers in order to enhance its sales volume and profitability. M&S
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